Apple and Facebook have clashed very publicly in recent months, while Apple is forming a pro-privacy stance. The two companies have been tense for a long time, but more recently, Facebook is taking pictures of the upcoming iOS and iPadOS feature that will require app and data companies like Facebook to ask users for permission before following them on other sites. and websites.
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While, for the most part, the war of words between the technological titans remained professional, Mark Zuckerberg and Tim Cook also shared a series of attacks on each other. During a 2018 interview, in the midst of the notorious Cambridge Analytica scandal on Facebook, Cook was asked how Apple would lead if it were to face a similar crisis. Cook responded by eliminating the hypothetical situation out of the question, saying that Apple will not be in the situation where Facebook was, due to its different position regarding privacy and user data. Zuckerberg rejected it, calling Cook’s comments on television “extremely clear” and “not at all aligned with the truth.”
Zuckerberg, outraged by Cook’s comments and public influence over Facebook’s reputation, reportedly told internal advisers and team members that Facebook must “cause pain” to Apple, according to sources who spoke on condition of anonymity. Wall Street Journal. Last month, during the company’s earnings, Zuckerberg’s call called Apple a growing threat to Facebook and accused tech giant Cupertino of using its platforms to interfere with the way Facebook operates its own applications.
The day after the public comments, Cook responded indirectly in a speech during the conference Computers, Privacy and Data Protection, in which he condemned Facebook and suggested that its business model of maximizing commitment leads to division and violence. In the same speech, Cook censored the potential role of Facebook in the January 6 riot, blaming the company’s social media algorithms for spreading conspiracy theories.
In December, Facebook ran full-page ads attacking the ATT requirement or tracking Apple’s transparency, which will force apps to ask for user permission before tracking them in apps and on the Internet. Facebook is attacking Apple for the fact that ATT will affect small businesses that rely on personalized ads derived from effective tracking. In response, Cook weighed directly on Twitter, saying that Apple simply wants to gives users a choice about whether or not they want to be followed.
Despite the beatings and personal attacks, in a given statement The Wall Street JournalFacebook spokesman Dani Lever denied the idea that the tension between the two was personal, suggesting instead that it was about “the future of free internet”. Facebook says the choice between tracking users for personalized ads and protecting their privacy is a “false compromise”, saying it believes it can offer both. The spokesman reiterated Facebook’s previous remarks, saying that Apple’s privacy features are not meant to keep users confidential, but instead increase profits and that Facebook will join others to highlight “self-preferential, anti-competitive behavior.” to Apple.
Apple declined to comment on the report.
It appears that Facebook intends to take Apple’s disapproval to court, as it is allegedly preparing to file an antitrust lawsuit against the Cupertino technology company for its “unfair” approach to privacy with ATT and iMessage. As part of its lawsuit, Facebook is considering partnering with other companies, such as Epic Games, which is already embroiled in a massive legal battle with Apple to propel its antitrust case. However, Facebook may waive its plans to take any form of legal action against Apple.
Utah Sen. Mike Lee, who is leading the Republican effort in the Senate Antitrust Subcommittee, said The Wall Street Journal that the dispute between Apple and Facebook is in the “connection of privacy and antitrust” and that he does not want to “impose a regulation that only reaches the protection of the owners and the consolidation of monopolies”.
Apple has pledged to launch ATT with iOS and iPadOS 14.5 in the “early spring” and Facebook has apparently acknowledged defeat in a failed attempt to stop the new requirement to take action. Apps are free to customize requests that users receive, asking them for permission to be tracked on other apps and the web, and screenshots of Facebook requests for its iOS app ask users to opt-in to receive tracking. ” a better advertising experience. “
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