Krispy Kreme will give free donuts to vaccinated people in the United States

New York. Donuts, free coffee or discounts are the new offers that some companies prepare for those who prove that they have been vaccinated, with the intention of promoting immunization and adapting their marketing campaigns to the reality of the pandemic.

Krispy Kreme cafes will begin offering free donuts in the United States this month to those who prove they have received the COVID vaccine, which they have already done with medical staff or teachers.

The promotion is valid throughout the country and every day of the year, so that a vaccinated person can enjoy a free daily donut, if he wishes.

The e-commerce start-up Drop has promised discounts of $ 50 to those who share “selfies” with their vaccination card, in a trend of promotions for the vaccine that is starting to spread.

“We have the opportunity to reach a wider audience in a way that is certainly commercial, but which is also a good thing,” Dave Skena, Krispy Kreme’s director of marketing, told the Wall Street Journal today.

According to Drop, it is the responsibility of companies to encourage them to join the pandemic vaccination campaign and help dispel doubts about immunization.

Companies such as Lyft and Uber offer discounts to people traveling to vaccination centers, while Starbucks serves injection centers in Washington State, where it is based.

While some states, such as New York, guarantee workers four hours’ pay to receive the vaccine, companies such as Starbucks or Krispy Kreme have generalized nationwide pay for their employees to the time needed to access the vaccine.