A new analyst report suggests that Apple expects strong sales on the iPhone 13 when the new line will be launched in the fall. Supply chain checks indicate that Apple is preparing for more orders than the company originally planned for the iPhone 12.
The report also predicts “modest” price increases for the new iPad Pro models that we expect to unveil tomorrow, at the price of existing models …
Wedbush analyst Daniel Ives wrote the investor’s note.
We believe that Apple is still in the middle of the biggest year of its product cycle of iMacs, iPads, AirPods, Apple Watch and, of course, the iPhone 12 supercycle, which will be followed by the iPhone 13, unveiled this fall.
Initial checks on the construction of the Asian supply chain for the iPhone 13 are currently in the range of about 100 million units compared to the initial readings of the iPhone 12 to 80 million units (pre-COVID) and represent an increase of 25% YoY outside the gates. While this number will clearly move in the coming months, we believe this speaks to increased trust with Cook & Co. that this 5G-based product cycle will extend until 2022 and should also benefit from a “reopening environment” of the consumer after the vaccine.
The company is careful to point out that the comparison is with Apple’s initial plans for the production of iPhone 12, before COVID-19. As we have seen, Apple has benefited significantly from the lockout, driving demand for upgraded products in both the business and consumer markets. Business because so many people working from home have led to demand for a better kit and consumers because people have less to spend their money on and because technology-based entertainment has played a bigger role.
Paradoxically, Ives suggests that the company could also benefit from the opening of the world as vaccination levels approach the levels required for herd immunity. Although this seems contradictory, it is also not an impossible scenario: there were those who spent more money on technology because they were stuck at home using it, and there will be those who will see their income recovering on as the economy opens up – this is a plausible scenario for Apple to benefit from two different market segments at different stages.
IPhone 13 sales could also benefit from the continued launch of 5G, especially as it looks like more countries will get the mmWave 5G standard faster this year. You can see everything we expect from this year’s iPhone models in our iPhone 13 guide.
Of course, we expect to see Apple announcing new iPad Pro models tomorrow, and Wedbush believes that the prices for them will be slightly higher than the current range.
For reference, the current 11-inch model ranges from $ 799 for the only 128 GB Wi-Fi model, to $ 1,499 for the 1 TB cell version. The 12.9-inch model, which we expect to receive with mini-LED backlighting, is currently running from $ 999 to $ 1,649.
FTC: We use automatic affiliate links with revenue. More.
Check out 9to5Mac on YouTube for more Apple news: