IPad Pro, iOS 14.5 is expected

Apple announces new iMac models that come in different colors

Apple launches new iMac.

Source: Apple Inc.

These iMacs are powered by Apple’s custom M1 silicon, not Intel processors. The computers have a new, thinner aluminum design, and come in red, blue, purple, orange, yellow and green. The new slimmer design looks a lot like a big iPad.

Apple says the computer’s volume has been reduced by 50%, resulting in a smaller computer that can fit more easily on a desktop. It comes with a built-in 24-inch display and an enhanced video conferencing camera that can record 1080p videos in low light.

The first Apple iMacs, launched 20 years ago, also came in different colors.

Apple launches a new iMac with new colors.

Source: Apple Inc.

Apple TV finally has a new remote control

Apple is finally launching a new redesigned remote control for Apple TV. It is made of aluminum and has dedicated buttons for navigating menus, which should solve some of the headaches caused by the previous remote control. It will ship in the second half of May with the new Apple TV 4K, which costs $ 179 or $ 199 depending on the model.

– Jessica Bursztynsky

Apple is updating the Apple TV 4K box with a new processor

Apple has announced that the Apple TV 4K box has been updated with a new processor and will be able to handle HDR videos with a high frame rate, which will lead to a smoother and more colorful sporting event.

It will also include a new feature that will use the iPhone camera to adjust the picture quality of the TV.

It also comes with a completely redesigned aluminum remote control with physical buttons, instead of the touchpad of the old remote control. It can also control the power of your TV. Instead of a touchpad, it has a round wheel for display control.

Starting at $ 179 for 32GB of storage. They will be ordered on April 30 and will begin shipping in the second half of May, Apple said. – How to Leswing

Apple announces the long-awaited tracker of lost items, called AirTag

Apple Airtag

Source: Apple Inc.

Apple announced AirTag, calling it an iPhone accessory, at a price of $ 29 for one or $ 99 for four. It will be on store shelves on April 30.

It uses Apple technology called Find My, which uses a network of iPhones to find lost items and was opened to third-party accessories earlier this month. It uses a technique that Apple calls “precision finding” that it says is sensitive to privacy.

This product has been the source of scrutiny by lawmakers who have learned that Apple favors its own lost trackers in their place using anti-competitive practices and access to the iPhone operating system. Find me open for third-party accessory manufacturers last month. – How to Leswing

Apple introduces the new iPhone 12 color: Purple

Apple launches a new purple iPhone for spring.

Source: Apple

Comes for pre-order on Friday and will be delivered on April 30th. – How to Leswing

Apple launches podcast subscription service

Apple has announced that it will launch its podcast subscription next month, still vying against Spotify and other competitors in the streaming audio wars.

The company is also redesigning its Apple Podcast application.

– Jessica Bursztynsky

Apple says credit scores are unfair, extending the Apple Card to children over the age of 13

Cook said Apple will allow partners and spouses to share a line of credit on a credit card, allowing both to obtain credit scores. It also introduces features for families and teens. Apple was especially under fire by co-founder Steve Wozniak after people discovered that sometimes husbands had different credit limits. – How to Leswing

Apple CEO Tim Cook kicks off the event

Tim Cook, Apple CEO, speaks during an Apple event on April 20, 2021.

Source: Apple Inc.

Walking around Apple Park, the Apple campus in Cupertino, California, Apple CEO Tim Cook started the event with facts about Apple’s environmental efforts, saying that Apple is carbon neutral and hopes to remove 1 million tonnes of carbon from the environment per year. – How to Leswing

More than 360,000 people are launching live Apple streaming on YouTube

As the Apple event begins, YouTube shows that more than 360,000 people are streaming it on YouTube. Apple’s three launch events last fall brought together millions of people watching YouTube live. It is also available live on Apple, which is not counted in YouTube numbers. – How to Leswing

Data point: iPads have been on a hot run

Various Apple Inc. models iPad at the company’s Yeouido store during its opening in Seoul, South Korea, on Friday, February 26, 2021.

Jean Chung | Bloomberg | Getty Images

As Apple prepares to launch new iPads, remember that the product had a big pandemic: in the fourth calendar quarter of 2020, Apple delivered $ 8.44 billion in iPads – which increased by 41% year on year. – How Leswing

Apple’s spring events are usually off for more than its fall launch extravaganzas

Apple is best known for its fall launch events, where it unveils new iPhones, but it’s no stranger to hosting lower-profile events in the spring.

Apple did not host a spring event in 2020 due to the outbreak of the pandemic and instead launched new iPads and other gadgets on its website. In 2019, Apple’s spring announcement focused on services such as Apple TV + and Apple Card. But it also announced new iPads in 2018 during an education-focused event at a school in Chicago.

Last fall, Apple aired three pre-recorded product launch events in three months, each bringing millions of live viewers to YouTube. – How to Leswing

Yes, the Apple online store no longer works. No, it’s not a problem, it’s a tradition.

One of Apple’s dumbest traditions is that on the morning of an event, it withdraws its Apple online store, giving up a few hours of online sales in exchange for building hype for its new products. Apple has been doing this for years, and the technology has certainly reached the point where Apple could update its store without interruption – it does it all the time – but why confuse it with a tradition? – How to Leswing

What’s at stake for Apple?

Cook is getting ready to kick off the event

Apple CEO Tim Cook is gearing up for Tuesday’s “Spring Loaded” event, where the company is expected to announce new iPads and potentially a handful of other products. “It’s a beautiful spring morning for an #AppleEvent! See you soon,” Cook posted on Twitter.

– Jessica Bursztynsky

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