Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Intel-powered Windows laptops. However, in a slight slip, Intel accidentally used a MacBook instead of a Windows laptop in one of its newest commercials to promote one of its new 11th-generation chips as the “best processor.” from the world”.
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The ad appeared on Reddit and was shared on Twitter by @juneforceone and features a man using what appears to be a MacBook Pro. The slogan of the announcement says “The best processor in the world on a thin and light laptop” and is meant to promote the Intel Core i7-1185G7 processor.
The image Intel uses in the ad is actually a stock image provided by Getty Images, which clearly shows that the laptop is indeed a MacBook Pro with an accompanying Magic Mouse.
Apple continues to sell Mac computers with Intel chips, despite its ongoing transition to its own Apple silicon. But although Apple still sells Intel-based Macs, the chip referred to in the ad is not used on any Mac and was actually released at the same time that Apple released its Apple M1 silicon chip. at the end of last year.
One of Intel’s most notable marketing campaigns was launched last month and includes former “I’m a Mac” actor Justin Long in a series of videos comparing a BookM1-powered MacBook Pro to a variety of Windows laptops. Even though the two companies are going head to head, Intel’s new CEO Pat Gelsinger says he hopes his company will produce Apple silicon chips in the future and have Apple as a normal customer.