As part of its bombardment of attacks on M1 Macs, Intel launched a “PC vs. PC” website this week. Mac ”, which is strongly biased in favor of PC machines that are equipped with Intel chips and which makes questionable statements about the Apple M1 Mac range.
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The Intel website says that Apple’s M1 Mac benchmarks don’t “translate into actual use” and that, compared to 11th-generation Intel chip PCs, the MacBook M1’s features just “just don’t accumulate.”
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Intel positions computers as more “customized” to fit a user’s “specific hardware and software needs,” while M1 Macs provide support for “limited” creative devices, games, and applications. “The bottom line is that a computer gives users a choice, something that users don’t get with a Mac,” the website reads.
PCs offer a “full touch screen” instead of a “restricted Mac touch bar,” along with “2-to-1 form factor options,” while Apple makes customers pay for “more devices and equipment.” . The website highlights specific software, such as AI-based content creation tools from Topaz Labs, which are supposed to be faster on 11th-generation Intel Core chips and faster Chrome performance.
A computer is built for the user. I can run any software and games I want users to run and host all the plugins you love. The possibilities are endless with a computer compared to the garden with rigidly controlled walls from Apple.
This week, Intel launched a major anti-Apple silicon advertising campaign targeting M1 Macs. A series of commercials launched on the YouTube star, the former actor “I’m a Mac”, Justin Long, which emphasizes the benefits of Intel-based computers.