This week’s seven states Swaying through the first and second families is just the beginning: The White House is charting a multi-week campaign – in red and blue states – to sell the COVID stimulus.
Why it matters: President Biden’s top advisers see the $ 1.9 trillion emergency relief bill signed by Biden on Thursday as the key to bolstering his political fortune. The bill’s strong bipartisan ratings provide Democrats with the opportunity to knock Republicans off in states that will set elections in the near future.
What we hear … Team Biden has broken each day into themes that highlight the various benefits of the bill, according to an administrative officer familiar with the plans:
- Today, Biden will launch the “Help is Here” campaign with a speech at the White House. Vice President Harris and Second Mr. Doug Emhoff will lead a launch event in Nevada. Dr. Jill Biden, a teacher, will travel to New Jersey to highlight the bill’s impact on schools and students.
- Tuesday theme will be “help for small businesses.” The president will fly to Pennsylvania and the vice president and the second gentleman will visit Colorado.
- Wednesday – “help for schools” – will include the first lady in New Hampshire and the second gentleman in New Mexico.
- Thursday – “help to stay at home” – will highlight measures in the bill to cover rent arrears, protect people from eviction and help people who are homeless.
- Friday – “Help immediately with direct checks” – will have Biden and Harris in Georgia.
Biden, who as president is not yet to hold a press conference, has provided a one-on-one interview to ABC’s George Stephanopoulos, which will air Wednesday on Good Morning America.
- Other Government Officials, including cabinet secretaries, will hold regional and national interviews and events this week to further bolster the campaign, the official said.
- Biden will tap Gene Sperling, director of the National Economic Council under President Obama and Clinton, to oversee the implementation of the giant aid package, the Washington Post first reported, and Axios’ Hans Nichols has confirmed.