Maybe Reddit didn’t have the most memorable Super Bowl ad on Sunday, but it certainly had the shortest.
The community talk site, recently in headlines, after some of its commentators called for wild trading of heavily shortened stocks, such as GameStop Corp. GME,
debuted its first Super Bowl ad with a five-second text card, which sounded more like the final credits of “The Big Bang Theory” than a typical Super Bowl ad with a high production value.
“If you read this, it means that our bet paid off,” the ad read. “Big playgrounds are expensive, so I couldn’t buy a full one.”
The price of a 30-second commercial for this year’s Super Bowl was $ 5.5 million, according to Variety, which would be about $ 915,000 for five seconds.
Update: It aired again before the start of the fourth quarter, so you’re probably raising your budget a little.
Just five seconds away, Reddit was still not the shortest commercial in Super Bowl history: Miller High Life had a one-second commercial in 2009, and Ivar’s Seafood Restaurants in Seattle aired a half-second regional commercial in the same year. .