I have some real questions about the Super Bowl commercial for Cadillac’s Lyriq Scissorhands

Illustration for the article titled I Have Some Real Questions About Cadillacs Lyriq Scissorhands Super Bowl Ad

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During the big version completely analog, completely human Mattel football which was played yesterday at a mixed crowd of people and cardboard cutouts of people, a number of car manufacturers have paid a lot of money small, tasteless movies that they hoped to trigger a chain of events that would end with the purchase of a car. Cadillac’s entry was for them the future Lyriq electric SUVand introduced the son of one of the modern cultures the most famous artificial people with hand cutlery. It also contributed to the potentially dangerous misinformation around current level 2 driver assistance systems.

If you haven’t had a chance to watch the Cadillac commercial, here it is. I think I can bill GM just for this post here? I’ll look at this:

Now, right before you get to the car issues here, if you’re remotely familiar with Tim Burton’s 1990 film Edward Scissorhands, you will notice that there are many that make no sense here.

The main character there, who looks a bit like the title (snicker) Edward from the original movie, is actually Edgar Scissorhands, allegedly the son of the original Edward, the man invented by hand with the blade, who received advice on hair and makeup Bob Smith of Healing.

The mother is similarly supposed to be the unusual blonde character of Winona Ryder from the original, Kim, where things get confusing, because at the end of the original film, Kim contributed to falsifying Edward’s death and continued to live a full life nearby, but without any real contact with him.

Look, it’s all here at the end of the movie:

So, someone here is lie. Now, if we say, well, what the hell, it’s just an advertisement, so let’s say Kim and Edward made get together and have a son, and that raises all sorts of questions.

Remember, Edward was built by an inventor as a kind of android, an inventor who made some remarkably bad decisions about what kind of temporary mechanical hands would prove most useful until the completion of a real pair of human type:

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Those complicated, dangerous, multi-bladed hands proved to be a terrible choice, but the inventor was clearly very skilled: not only was Edward a high-functioning entity with almost human emotions and cognitive abilities. but, if this Cadillac commercial is to be believed, was it in possession of a fully functional human reproduction system? With sperm that somehow carried the DNA information to the hands of the mechanical scissors?

And if that’s true, I hope the hell Kim Scissorhands has a cesarean. In fact, based on the child’s anatomy, perhaps this was the only possible outcome, possibly initiated by the child? Are all sorts of disturbing problems here.

But again, it’s just an advertisement. Fine. We see in the ad that Edgar, although clearly skilled with his scissors hands, has a lot of problems in operating many basic human tools and equipment: pulling cables on buses, catching soccer balls, pressing buttons, fences, etc.

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Print Screen: YouTube / GM

Now we see him nervously driving the Lyriq. He seems to have a kind of human hands under all these blades, although when it comes to a task in which we choose a finger at the push of a button, he selects a large blade to do the job:

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Print Screen: YouTube / GM

At this point, The SuperCruise system takes control and because it uses a camera to track the driver’s eyes to confirm that proper attention is being paid to the road, which is different from systems like the Tesla Autopilot, which uses a steering torque sensor to confirm that the hand is on the wheel .

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Print Screen: YouTube / GM

Now, the message sent here is pretty clear and that’s the part I have a problem with: GM says, hey, even if you have massive aggregations of hand knives that make normal driving almost impossible, it’s good because SuperCruise means you you don’t even have to touch the wheel!

The problem here is that, like all level 2 driver assistance systems, even if you don’t need to touch the steering wheel or the controls of the car while it is running, it may stop working and ask the driver to take control with zero warning. and if this were to happen to Edgar there at highway speeds, I’ll guess he’d best end up with some noise and groping and, at worst, hot blood geysers sprayed from all over the world. on the front seat and probably some scratched LCDs and broken Alicante.

You also saw the door handles on Lyriq? Edgar doesn’t open them. And if he tries, paint It is boned.

This ad only feeds on myth, the same myth that Tesla fed with terms like “Automatic pilot” and “Complete self-management“That the level 2 driver assistance systems are autonomous, self-driving systems. They are not.

As I said earlier, level 2 systems are inherently flawed not for technological reasons, but for human-brain reasons: people are not good at these types of “vigilance tasks” and anything that requires people to take control without notice or warning has deep problems.

This ad is pretty nice and would be ideal for a level 3 or higher system that has some kind of failover / elegant transfer system instead, but not.

Cadillac has not yet solved this problem, nor has Tesla solved it. While the Cadillac eye surveillance system may be harder to fool than Tesla’s, if you have massive scissors on your hands, you’ll still have potential problems controlling a car, though thanks to SuperCruise, you can find out if you’re having trouble. with much higher speeds and much further from where you started, so that’s something.

With a knife or not, ads like this lead audiences who are not self-geek to believe that autonomy is further than it is, and this is a recipe for trouble.

Do men’s scissors also have skin under the skin? Or is it that the skin?

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