How he changed our shopping habits with excessive viewing: closing sales for chess sets due to the Queen’s Gambit and berets, as seen in Emily La Paris … but the suitcases are out
- The search for “newborn” on John Lewis is almost four times higher than a year ago
- There has also been a 45% increase in huge flat-screen TV sales this year
- The “Netflix effect” is said to have inspired an increase in sales for items such as chess sets.
Lockdown has seen us take home entertainment to new levels – and not just by over-watching TV and streaming services.
Because, if our shopping habits are something to follow, there is a baby boom on the way.
The search for the “newborn” on the John Lewis site is almost four times higher than a year ago.
There was also a 45% increase in sales of huge flat-screen TVs for those looking for entertainment in the living room, rather than in the bedroom.
Lockdown has seen us take home entertainment to new levels – and not just by over-watching TV and streaming services.
There was a 45% increase in sales of huge flat-screen TVs for those looking for entertainment in the living room, rather than in the bedroom.
The “Netflix effect” is said to have inspired an increase in sales for items such as chess sets, thanks to the Queen’s Gambit and berets, as seen in Emily In Paris.
However, the 65% increase in beret sales can also be reduced to attempts to cover dark hair.
The transition to work from home saw a massive increase in the demand for casual wear – with sales more than ten times – and espresso machines, but the need for alarm clocks and high heels decreased.
The “Netflix effect” is said to have inspired an increase in sales for items such as chess sets, thanks to the Queen’s Gambit (pictured) and berets, as seen in Emily In Paris
Restrictions on the gym have increased sales of fitness equipment, but the impossibility of the holidays for many of us has led to a decrease in demand for luggage.
Working from home has also allowed people to do some angry online shopping during exchanges, with internet orders now accounting for almost 70% of John Lewis’ sales.
His annual report, How We Buy, Live and Watch, says: “We are seeing signs of a baby boom next year. And we freed ourselves from the tyranny of the belt, we felt comfortable keeping it casual.
Trading director John Lewis, Simon Coble, said: “The world is a very different place than it was in January.
This year we stayed inside, got dressed, decorated and threw away our houses. There are many lessons we have learned, from embracing the time spent with loved ones to enjoying the simpler things in life that will stay with us.