The Honest Co., the consumer products company founded by actress Jessica Alba, has requested an initial public offering.
The Los Angeles-based company filed $ 100 million in shares on Friday, although it is often a substitute used to calculate filing fees.
In the prospectus, Honest said its sales increased 27.6% to $ 300.5 million in 2020, from $ 235.6 million in 2019. It lost $ 14.5 million in 2020 or 85 cents a share. , compared to a loss of $ 1.83 per share in the previous year.
“Authenticity is our authority,” the company said. “When the COVID-19 pandemic hit and we got stuck, people became more aware of their health and what they bring into their homes. The honest man never wavered in being there for them. “
The company considered itself “agile”, saying that, against the background of health concerns with the new coronavirus, it managed to bring to market a new collection of sanitation and cleaning in less than six months.
“We have seen significant growth since our launch in 2012, including a recent strong growth in household and welfare,” Honest said. “This growth has placed significant demands on our management, financial, operational, technological and other resources.”
Honest submitted to the listing of shares on the Nasdaq under the symbol HNST. Subscriptions include Morgan Stanley, JPMorgan and Jefferies.
Honest is billed as a manufacturer of “natural” consumer products, from baby diapers to personal care and household products that do not contain chemicals, he says are harsh or potentially harmful to health and the environment.
“We believe that our consumers are modern, aspirational, conscious and style-oriented and looking for high-quality, efficient and carefully designed products,” he said.
Over the years, several consumers have questioned the company’s claims to use organic or organic ingredients in some of its products, including sunscreen and baby formula.
In 2016, the company promised to reformulate some of its cleaning products after The Wall Street Journal reported that some of its laundry detergents had an ingredient it had pledged to avoid.