The house, a top start-up in Latin America in the field of real estate technology, announced the closure of a round of investment series B for $ 35 million, led by Greenspring Associates and with the participation of Hometeam Ventures, a fund specializing in investments in high-impact real estate innovation; also participated Kaszek Ventures, Acrew Capital, NFX, IMO Ventures and angel investors, such as Spencer Rascoff, the founder of Zillow. The funds will be used to strengthen its technology platform and product, in addition to expanding its operation to other cities in Mexico.
The house speeds up transactions Traditional real estate agents through proprietary technology that provides recommendations based on data analysis, provide free advice and assistance users in the process of buying homes, while allowing developers and real estate agents to place their inventory faster. It also reduces the sales process of 12 months to 6 weeks on average, and in fact sells properties for over $ 500 million annually.
Founded by Mexican Rodrigo Sánchez-Ríos and Colombians Santiago García, Jerónimo and Tomás Uribe. Haus completed a $ 10 million round of Series A in the first half of 2020. This Series B preventive It is the result of investor interest in the rapid growth and positive results it has achieved in Mexico City, Medellín and Bogotá. In CDMX, proptech it has increased its market share six times and four times the number of homes sold through its online platform, with an annual volume of transactions exceeding $ 2.8 billion pesos.
Santiago García, founding partner of La Haus. Photo. Kindness La Haus.
“The change expected in 10 years for the adoption of technology took place in a few months, we live a irreversible acceleration with an unprecedented desire of buyers and sellers to use digital tools. The new reality has also changed the paradigm about what our home means and the time we spend in it, added to the global trend of historical interest rate lows. We are in an excellent moment to buy a house “, he says. Rodrigo Sánchez-Ríos, President of The house.
Rodrigo Sánchez-Ríos, President of La Haus. Photo. Kindness La Haus.
“With the technological vision and a 100% digital process that we have developed in the last three years, we will capitalize on these opportunities to be the dominant player in the proptech technology industry in Latin America and to achieve our goal of transforming the most valuable sector of the world. , but one of the least innovative: real estate. WE facilitating and increasing access to the largest wealth creation engine that exists, ownership of housing and, thus, contributes to a stronger middle class in the region, ”he adds.
In the last year, the La Haus team has been strengthened with talented experience in scaling companies: as the new product manager, he Thomas Floracks, recognized as one of the key figures in product and UX in the technological ecosystem of the region. At the same time, the company developed and launched the first platform for marketing new developments, an option for the 100% digital purchase of apartments in pre-sale; and promoted the virtual fair “ExpoTuDepa”.
“We see an incredible opportunity in the growth of proptech technology companies in Latin America, a region with over 600 million people and relatively low ownership rates, but still growing,” said Seyonne Kang, partner at Greenspring Associates. “They face little competition from traditional companies and serve a huge and growing population, which is just beginning to accept online transactions. Haus stands out as a leader in this space for its vision and trajectory, after expanding its young company in two countries. We are excited about the company’s prospects and look forward to being a part of its continued success. “