He made they have a lot of doubles of the body to support.
Weeknd and his field full of banded doppelgängers gave a performance of money to the break show in the Super Bowl in 2021. But did the 30-year-old singer “Blinding Lights” actually get some money for the concert?
Both representatives of the sponsor of the show Pepsi and The Weeknd refused to say if he won big money for his performances at the stadium.
But the answer is probably no.
Every Super Bowl break performer, from Beyoncé to Bruno Mars, worked for free. Despite the sale of stadiums in world tournaments, most of the A-list at the break would be paid “on a union scale”, which is “a fraction of the six- and seven-digit amounts” they receive in reg, according to Forbes.
Usually, it is worth the underpaid work for these stars, as they could receive up to 104 million sets of eyeballs on them at no cost to them. It usually leads to a large increase in sales and flows.
Last year’s break performers, Jennifer Lopez and Shakira, sold a total of 21,000 downloads – an 893% increase from the previous day, according to Billboard.
But, unlike the performers at the break, The Weeknd, whose real name is Abel Tesfaye, actually went red to make his appearance particularly spectacular.
“Abel spent almost $ 7 million of his money, beyond the already generous budgets, for this show at the break to be what he imagined,” a representative of the star told The Post.
In a press conference that led to the big show, he even alluded to the financial constraints of going hard, saying that he would have liked to do a dramatic stunt, as Diana Ross did in 1996 – when he left the stadium by helicopter – but “I don’t think I have enough money to do it. ”
However, exposure may be invaluable.
Weeknd refers to the career stage of his performance in an advertisement that led to the big concert. In the commercial, he walks through a montage of music videos from the past playing on the wall, while a reflective voice tells the journey to the Super Bowl, where a stadium of cheers awaits him.
“What we create changes us. Each show, a new chapter; every stage, a new beginning “, says a voiceover.
But it may be some time before The Weeknd sees the fruits of its Super Bowl work, depending on the money. He announced last week that he would push his world tour for another year until 2022.