“Hártese como chucho”, the strange name that stimulated Maria’s business

Honduran María Cantarero, a single mother of three, began to recover economically in times of crisis due to the covid-19 pandemic, due in part to the idea of ​​her friend Pablo Espinal that the modest dining room she opened was on name “Map like a pooch.”

In Honduras, saying that someone is “a chucho (dog) to get tired”, because at most it can have an emotional connotation between friends and family, but the phrase can also be pejorative, which did not happen with Maria’s living room. .

It seems that María, after her marriage went badly, when she reached the age of 20, began to look for a way to earn a living and support her three children in the services of the informal economy, in which was not successful. on Channel 3, of the Honduran television in Tegucigalpa.

Things were going badly for María, in Tocoa, Colón department, in the Honduran Caribbean, due to the same economic crisis that her country is experiencing, which has been aggravated since March 2020 by the covid-19 pandemic and two tropical storms. , in November.

The last thing Maria decided to do was set up a modest, informal dining room in a well-ventilated corner of Tocoa, for which Pablo told her that if she wanted to have many clients, she should call her “Get fed up like a pimp.”

A large sign, along the small dining room, with the image at one end of an elegantly dressed man tasting a “baleada” (Honduran dish) and a plate with two “baleades” on the other, was enough to for Maria’s business to start filling up with “dogs” day and night.

Innovative blends with Salvadoran entrepreneur Melissa Osegueda revolutionize honey consumption

Transcend in social networks

Pablo said that he came up with the name, because it is a popular phrase among Hondurans and that the good thing is that he drew meals to María, who doubted her friend’s idea, because for her it would be like “to call her dogs customers “.

He added that his idea is “part of advertising” and that what people may or may not think in a pejorative way should not worry Maria.

The Honduran entrepreneur started by helping his children start the dining room, but things went well and, according to Maria’s story, she already has a friendly employee, with whom she handles cooking and other tasks that the business requires, in one with space for up to eight “chuchos” customers.

Many customers, because of the covid-19 pandemic, buy food to go.
Other attractions in Maria’s dining room are large portions of her food, so that “mutants” with good teeth can eat; and the cost, which is quite low.

The dining room offers its customers dishes for breakfast, lunch or dinner based on beans, eggs, avocado, cheese, butter, rice, fried ripe bananas, cooked green bananas and spaghetti, among other foods, so that the restaurant can decide what to order. from the improvised menu.

María indicated that if a government authority could help her, she would appreciate the facility for a house because, because she does not have it, she lives in that of a friend from the Honduran mosque, who provided her with shelter.

Thanks to his friend Pablo, the “Hártese como chucho” dining room, opened about two months ago, also has a massive diffusion on social networks, with messages from the inhabitants of Tocoa inviting Hondurans to visit Tocoa, for tourism, and to seize the opportunity to “satiate like poichi.”