Hailey Rhode Bieber would like to officially introduce herself … with a YouTube channel. Earlier this month, the 24-year-old revealed her new project with an ad on Instagram, explaining that she had been playing with the idea for some time, especially since she appeared in her husband Justin Bieber’s YouTube documentary Seasons.
The model explained that she was excited for people to get to know her personality and connect more with her fans. But for someone who has been in the public eye for years, he has a great social network, and Vogue and This one covers, it is strange that she does not already have a distinct stamp on her identity. Instead, most people’s perceptions of Hailey do not come from her, but from those around her.
For starters, Hailey is best known for being Bieber’s wife. (Her fans had a field day when they discovered that Hailey was herself a tween believer, complete with singer-worthy tweets about the singer and an awkward introduction in 2009.) She constantly opposed his ex-girlfriend. Bieber, Selena Gomez, the actress mocks Hailey about Bieber’s former relationship. Beyond her husband, her father is actor Stephen Baldwin, her uncle Alec Baldwin. In addition, he has a lot of famous friends, such as Kendall and Kylie Jenner, sisters Hadid, Jaden Smith and Justine Skye to name a few.
A summary of Hailey came from a short anecdote in a GQ the profile of Bieber, her then-boyfriend not so much. Journalist Caity Weaver and Bieber are on their way to the suite at his Beverly Hills hotel when Bieber asks his bodyguard if Hailey was still there. He previously explained that he does not like texting and did not check his phone during the conversation.
Indeed, Hailey was in his room, though she did not know when she would appear, and according to Weaver, she simply sat there waiting, doing nothing. “No TV, no book, no phone, no computer, no music, no oil paints, nothing,” Weaver writes. “She is nice and polite and she is 19 years old and she asks me” What’s going on? ””
This naked person is exactly what Hailey wants to eradicate and makes every stop to take control of his image. To accomplish this, Hailey hired OBB Media to produce the videos. The production company previously worked on Demi Lovato’s new YouTube documentary, Netflix feature films, as well as several Bieber music videos.
The result is top with bright lighting, expertly edited videos and at least two cameras to capture multiple angles. Hailey also appeals to her best friend, Kendall Jenner, to help attract fans, as well as famous favorite stylist Jen Atkin and stylist Maeve Reilly.
It is by no means a unique project. In fact, it’s a bit of a mix of topics, because Hailey sees what sticks. In the introductory video, Hailey explains that she will have travel vlogs, skin care routines, hair and makeup tutorials and will play with friends.
“I’m going to have really amazing guests, funny people who are part of my life,” she says. “We are going to debate some very interesting and strange rumors that I have heard about myself. We will also have some conversations about some things that I am really passionate about, which are very important to me, such as politics, mental health, faith. ”
“This naked person is exactly what Hailey wants to eradicate and makes every stop to take control of his image.”
Hailey participates in “his iconic show” Who’s in my bathroom, where he invites his friends to sit by the shower for “wild conversations”, to turn his channel into a hit. The first was Kendall Jenner. The women cook a box of Annie’s Mac and Cheese on a plate in the middle of her bathroom. While Hailey jokingly clarifies that they are not brand-sponsored, a few minutes later Kendall pulls out three bottles of her new 818 tequila to pour photos while playing “Never Have I Ever.”
The 12-minute video in which women laugh at jokes inside, reminiscent of drunken nights, and Kendall wonders whether putting butter in boiling water comes off less like a professionally produced show and is more reminiscent of high school students hosting a talk show iMovie on their parents’ MacBook. However, more than 8.5 million people watched them as they counseled, talked about going through a partner’s phone, and laughed at being saved for marriage – Hailey’s most-watched video to date.
She redeems herself with her skin care video. Hailey wakes up at 6:45 in the morning with a coffee in hand to walk the fans through the morning routine, applying face and eye masks, cleanser, oil, moisturizer and sunscreen on her face.
“Sometimes I think people are a little hesitant to mess with the mask, because they’re worried that maybe their meaningful partner will come and say, ‘What are you doing with your face, you look crazy,'” she says, but quickly adds that Bieber likes to make masks with it.
Hailey has flawless skin and certainly knows what she’s talking about, but it’s still a slightly missed opportunity. Many of his fan base are probably unable to afford the products he uses every day worth $ 1,000, and Hailey offers no cheaper alternatives or nonsense.
Her latest video is with her stylist Maeve Reilly. Women invent a random game by creating an outfit made only of tin. Anyone with the weakest design should post a photo of themselves on Instagram, with the caption “the future of fashion”, leaving the post for a full minute.
She’s stupid and a little young, but Hailey is still experimenting in hopes of making a space for herself besides Bieber and her famous friends. Maybe she’ll find her way in later videos interviewing a psychiatrist / mental health expert, because she was open about treating anxiety and insomnia. Or maybe her personality will shine as she shares more views in her life. Either way, it should be celebrated when a young woman makes a safe and intentional choice to take control of her narrative.
“I’m excited for people to get to know Hailey for Hailey,” she says in the introductory video. “I hope that’s what you get from these videos.”