NEW YORK (AP) – Grammy Award-winning producers have avoided the inconvenience of Zooming on other pandemic-era awards shows and offered music-hungry shows to some of the biggest celebrities in the industry. And viewers still stayed away.
CBS’s Grammys television reached 9.2 million viewers on Sunday – television and streaming – the lowest number recorded and a precipitous decrease of 51% compared to last year, the Nielsen company said.
This followed the 63% drop in Golden Globes a few weeks ago and saw low Emmy ratings last fall.
This is enough for television directors to worry about whether this is only related to the pandemic or whether they can no longer depend on these traditional attention-grabbing events. The Oscars, which will appear on ABC next month, have often been the most-watched television event of the year since the Super Bowl.
There are several factors, including the decline of TV broadcasting in general and the fragmentation of entertainment: there are fewer movies, TV shows and songs that unite society. Social media also allows fans to capture the highlights of an awards show later, instead of watching the entire event, which lasted almost four hours for Sunday’s Grammys.
For the Grammy, the downgrade came despite the general opinion that it was a well-produced event.
CBS won the week, averaging 4.9 million prime time viewers. NBC had 4 million, ABC had 3.4 million, Fox had 2.6 million, Univision had 1.4 million, Ion Television had 1.2 million and Telemundo had 1 million.
Fox News Channel ran the cable networks, averaging 2.45 million viewers in prime time. MSNBC had 1.84 million, CNN had 1.29 million, HGTV had 1.15 million and ESPN had 1.06 million.
ABC’s “World News Tonight” won the evening news rating race, averaging 8.9 million viewers. NBC’s “Nightly News” had 7.3 million, and CBS Evening News had 5.3 million.
For the week of March 8-14, the first 20 programs, their networks and viewers:
1. NCIS, CBS, 9.78 million.
2. “Grammy Awards,” CBS, 9.23 million.
3. “60 Minutes,” CBS, 8.14 million.
4. “FBI”, CBS, 7.66 million.
5. Chicago Med, NBC, 7,571 million.
6. “The Voice” (Monday), NBC, 7.57 million.
7. Chicago Fire, NBC, 7.04 million.
8. “The Voice” (Tuesday), NBC, 6.89 million.
9. Young Sheldon, CBS, 6.49 million.
10. “President Biden’s Address to the Nation”, ABC, 6.34 million.
11. “911”, Fox, 6.28 million.
12. “FBI: Most Wanted,” CBS, 6.15 million.
13. Chicago PD, NBC, 5.89 million.
14. “President Biden’s Address to the Nation,” CBS, 5.83 million.
15. The Masked Singer, Fox, 5.66 million.
16. The Neighborhood, CBS, 5.62 million.
17. American Idol, ABC, 5.5 million.
18. “Station 19”, ABC, 5.41 million.
19. 911: Lone Star, Fox, 5.36 million.
20. “Bob Hearts Abishola,” CBS, 5.21 million.