It is obviously far from being the first AR beauty technology. ModiFace has worked with a lot of brands like Benefit to create similar AR tools in the past, and YouTube launched an AR Beauty Try-On feature last year to allow users to try makeup while watching tutorials. Being able to access the tool right from your search results makes things easier, however, if you want to buy specific products from participating brands.
In addition, Google will start posting recommendations from beauty, clothing and home and garden enthusiasts and experts, including online influencers, when you browse Google shopping on your phone. As TechCrunch notes, both features are part of Google’s broader efforts and global online shopping investment. The company told the publication that it is a continuation of its efforts to open Google Shopping to more retailers.