GM highlights its huge pivot to electric vehicles in a hilarious Super Bowl commercial

General Motors is one of the largest American car and truck companies for over 100 years and, with a huge “reinvention” underway, is positioning itself to be around much more.

The science of climate change has made it clear that the future of transport needs to be greener and cleaner. Vehicles are one of the main sources of greenhouse gases, and fossil fuels being both a limited and a polluting resource, car companies will have to resort to new technologies to compete in the global market.

GM, in a big pivot just a few years ago, is embracing that future with both hands. In November, GM withdrew from a Trump administration lawsuit against strict emission standards in California and called on other companies to do the same. Now, in a hilarious new announcement, it has announced that GM will add 30 electric vehicle (EV) models by 2025 – just four years from now.

Instead of the 90-second, which will be broadcast during the Super Bowl, Will Ferrell points out that Norway sells more electric vehicles per capita than the United States and clearly takes this personally. Let Norway dominate the US? No friggin way.

“With GM’s new Ultium battery, we will crush them lugers“says Ferrell.” YOU CROSS HIM. “American competitiveness for gain.

Ferrell runs and grabs Kenan Thompson and Awkwafina and tells them to meet him ASAP in Norway with an EV. They all end up in the wrong Scandinavian countries and it’s just stupid, smart and cute, and now I want to buy a GM EV.

No Way Norway | Commercially extended for large games General engines

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Even the slogan, “everyone in” (highlighting EV) is simply smart. Big dollars can buy you great marketing, but when a company leads climate-friendly initiatives and combines that pressure with fun marketing messages, it’s a win-win for all of us.

GM’s greener and cleaner pivot is a good indication that the tide is finally turning when it comes to electric car technologies. We have seen the slow evolution of the concept stage over the years, and electric cars have always been embraced by hipsters and environmentalists. But this push seems to have the potential to introduce more electric vehicles into more American garages and normalize the idea that the future is an ecological innovation.

“Our team has accepted the challenge of transforming GM product development and positioning our company for a fully electric future,” said Mary Barra, GM’s president and CEO, when the company first announced new battery technology in March. last year. “What we’ve done is build a multi-brand, multi-segmented, economies of scale EV strategy that rivals our business with large trucks with much less complexity and even more flexibility.”

“Thousands of GM scientists, engineers and designers are working to make a historic reinvention of the company,” added GM President Mark Reuss. “I’m about to offer a profitable EV business that can satisfy millions of customers.”

Whether GM makes these changes, because the political winds change with the election of Joe Biden, the capitalist landscape has changed, consumers demanding products that are better for the environment or the company really wants to do the right thing, the end result is the same. More green cars coming to market and a chance to make Norwegian best friends in the electric vehicle race.