While we can often be a pretty nasty bunch in the car enthusiast community, one thing many of us seem to agree on is Genesis X Concept looks phenomenal. Which is why I should be pleased that the luxury car manufacturer recently posted a tweet wondering how many people he would put down a $ 1,000 deposit for one.
Formulation of the tweet It is very weird. Normally, when car manufacturers post devices on social media to assess interest in a concept car, they will say something like “like you want to build it!” or “what do you think we should do?” Maybe Genesis is trying to convey that it’s serious to produce X Concept no more if you are serious about buying one. Which is okay, because people have a habit of saying they’ll do something, begging for it and then not showing when the push comes to push.
But it’s also hard for me to believe that a brand like Genesis, which benefits from the full weight of the Hyundai scale with all the market research that money can buy, would be caught like that off-He is enthusiastic about Concept X that he will ask for Twitter feedback to make that decision. Especially when this is not Genesis the first rodeo in the arena of sports cup concepts, and the company should know damn well that people are digging things up. I’ve been here before.
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That’s where the rubbing is. If Genesis hadn’t already done this twice in the last four years, I’d be inclined to take the tweet at face value. But you can only highlight so many show cars without a production counterpart before the sight of another seems like a tease rather than a statement of intent.
It’s very similar to when Mazda trotted the rotary engine RX-Vision concept in 2015, then a racing version of it strictly for Great tourism last year, and then announced that it is leaving top-level sports car racing entirely two months ago. We are constantly told that such exercises represent the “soul of the brand” or whatever, but when those values are not represented in the products on sale, they do not gain the enthusiast’s belief that public relations departments are so desperately trying to cultivate them. .
I hope this case is different; I hope Genesis is actively considering how to bring a kind of two doors to market and that the result is as similar as possible to Concept X. I hope Genesis only plays on Twitter, because it knows the car is coming and it knows it will deliver.
Personally speaking, the X Concept works because I can see so many references to luxury sports cups and sedans from the past. Lower angle bar evokes E39 M5; the slippery and clean body, intense green, reminds me of the jaguars of the ’90s; and I can’t help but spot some Eunos Cosmo in the extremely low and wide position, especially from the back. Dual-band headlights that extend all the way through the front fenders are certainly not suitable for production, but it’s one of the rare reasons for the visual branding I’ve noticed on a modern car that I’m not sorry about.
No matter what happens from now on, Concept X is a triumph of design. But Genesis has the power to do so much more than that.