The Ford Bronco return has been approved on behalf of anyone who likes the refurbished, classic off-road maneuvers, and Ford wanted to make the most of it. Which means now that it may be possible to see exclusively Bronco representations in the very near future. One hundred stores have already taken over the Ford offer.
This idea comes from the dealers themselves, not Ford, Car news reports. That’s because the demand is so great that it actually makes sense to invest money in construction a different showroom especially for Bronco, Bronco Sport and for all future models or derivatives. And, as a bonus, Ford will reward those dedicated Bronco dealerships with a slightly higher product allocation.
It probably won’t be a bad strategy. Bronco reservations turn into fish sales 65 percent, which is a pretty impressive statistic because the bookings were placed with a refundable advance of just $ 100. And Bronco Sport has sold over 23,000 units so far in the first quarter of 2021.
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When dealing with such numbers, it is almost a guarantee that you will see not only other Bronco models in the future, but that Ford will milk the hype train for everything it deserves, with various assembly options and lifestyle goods. .
The renderings offered by Ford to Automotive News show a modern, but still rustic, wood-paneled store that could easily double as an elegant restaurant. There is a lounge area, a personalization center and space for a few Broncos both indoors and outdoors. It’s cute. And the goal is to create a separate space for a popular product, but still be in the vicinity of a suitable Ford dealership, to maintain a strong brand identity.
The first Broncos are scheduled for to be delivered in June.