Facebook today shared its earnings for the fourth quarter of 2020, and Facebook CEO Mark Zuckerberg’s opening statements focused on future changes to Apple’s anti-tracking privacy that will impact the industry. advertising and companies like Facebook, which rely heavily on online advertising.
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As he points out Washington Post, Zuckerberg claimed that Apple changes its privacy policy not to help people, but to promote their own interests.
“Apple has every incentive to use its dominant position on the platform to interfere with the way our apps and other apps work, which they do on a regular basis,” Zuckerberg said. “They say they are doing this to help people, but the movements are clearly pursuing their competitive interests.”
Zuckerberg said Facebook sees Apple as one of its biggest competitors, saying privacy changes will help Apple services like iMessage and FaceTime that compete with Facebook Messenger and WhatsApp.
“IMessage is a key part of their ecosystem,” Zuckerberg said. “Comes pre-installed on every iPhone and prefers it with APIs and private permissions, which is why iMessage is the most used messaging service in the US”
Zuckerberg said once again that Apple’s changes will have an impact on small businesses, which is a statement that Facebook has relied on as it campaigns against Apple’s planned changes. Facebook has previously published advertisements in newspapers and shared blog posts explaining how Apple’s changes to iOS 14 ad tracking will have “a detrimental impact on many small businesses struggling to stay afloat.”
Facebook has previously claimed that Apple’s move is “profit-making” and will leave apps and websites with no choice but to charge subscription fees or add in-app purchases to cope, leading to increased App revenue. Store.
Apple is not backing down despite Facebook’s complaints and plans to implement the new tracking rules in the near future. When prompted, applications that track usage through a random ad identifier will need to ask users if they want to share their information for ad tracking purposes.
Advertisers use the random advertising identifier to run personalized ads and to track advertising campaigns, but the advertising industry expects many people to choose not to share this information.
Apple says users should be aware of when their data is being collected and shared between other apps and websites and should be able to opt-out or opt-out. “We believe this is a defense issue for our users,” Apple said in response to Facebook’s claims.