Everything but football: Super Bowl commercials, music and celebrities – live Culture

Paramount Entertainment Mountain

To support its position as the latest entry in the streaming wars, Paramount +, released on March 4, brings together its main talent (especially from CBS, as well as other umbrella offers) at the top of the logo. Paramount’s “mountain of entertainment” gathering includes Stephen Colbert, Gayle King, Survivor Jeff Probst, Schitt’s Creek’s Catherine O’Hara, Dora the Explorer, DJ Khaled and current ice cream party DJ Spongebob Squarepants.

Lil Nas X “defies logic”

Lil Nas X, the star of last year’s most popular commercial (a Doritos dance with Sam Elliott and Sam Elliott’s mustache) returns this year with less naughtiness for Logitech. The singer from Old Town Road, wearing a series of technical accessories, is proud of futuristic creators who “defy logic” compared to the images of several young artists, illustrators, an incredible make-up artist and musicians. I’m not sure that Logitech, my 2005 webcam brand, can be cool, but these people certainly are.

M & Ms are the new dead end card

Did he hit someone’s plane seat? Mansplained the concept of mansplaining? Did you call anyone Karen? Called Karen? Nothing an M&M package can fix, according to Dan Levy of Schitts Creek and a kidnapped green M&M that will soon be consumed.

Laureate American youth poet Amanda Gorman, 22, whose performance of her poem The Hill We Climb brought almost universal praise at President Joe Biden’s inauguration last month, recited another stunning original work to honor three heroes : Trimaine Davis, educator, Suzie Dorner, a nurse, and James Martin, a marine veteran. The NFL named the trio honorary captains for the Super Bowl.

The game is heavily sponsored by this YouTube document and without wanting to sound like a negative Nancy, here is our two star review of it!

Two contrasting styles, two very different voices, an unlikely Super Bowl pair – country star Eric Church and R&B queen Jazmine Sullivan came together for a fast-paced rendition of Star Spangled Banner, which literally pumped their fists into a genre cross that serves as another NFL message of American unity.

Raya and the last dragon

The first drop of the Disney night for another movie, offers a cross-platform launch at Mulan, with Disney + customers able to spend stupid money to watch a movie at home that was to be in the cinema. It looks like a lower-level Disney, rather like The Good Dinosaur, but it’s another vital step in a more diverse direction, with a vocal cast, including Kelly Marie Tran, Awkwafina, Gemma Chan, Daniel Dae Kim, Benedict Wong and Sandra. Oh.

Lil Baby shouted at the hustlers

In an ad for Rockstar energy drinks, rapper Lil Baby greets skateboarders, nurses, DJs and more, because “real rockstars don’t follow the spotlight. He’s following them. ”

Just ten minutes before launch now, President Biden and his wife, Dr. Jill Biden, are addressing the stalemate suspended by today’s festivities: the ongoing coronavirus pandemic, which has killed more than 400,000 Americans. The first family shouted for the essential and frontline employees and held an emotional moment of silence for the lost.

Extremely talented HER sings Beautiful America as if it were a song from her new album, distinctive and full of personality, a wonderful start to the evening. Maybe we can all just play HER songs while football happens?

Video on the way when it’s over. Jazmine Sullivan follows. Treatment after treatment.

Interesting news for anyone who has ever heard the voice of Jazmine Sullivan: she will sing the National Anthem with country singer Eric Church. It’s a strange duet on paper (and only the second in Super Bowl history), but let’s wait and see how it turns out. Reports suggest that the show will reflect both of their “visions.”

Also interesting: the excellent HER will play America the Beautiful. Then we can all distinguish the areas until the ad breaks.

Serena Williams loves to dance / Michelob Ultra

A number of renowned athletes, including Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and a dancing Serena Williams, enjoy Michelob Ultra beer during their stop as part of the message “Worth it only if you enjoy it of her. “If only you could enjoy beer, all you had to do was be a champion.

50 Cent is back in hot water (he lives in a huge tank nowadays) after organizing a maskless party in Florida on Friday night. The rapper hosted a beating in a hanger at a private airport in St. Petersburg and the mayor is not happy:

He’s not the only one who could face fines with other celebrities who are rumored to be just as masked villains this weekend.

Dr. Fauci has wisely advised that people avoid huge gatherings this weekend (more wings for you, it makes sense!)

“I mean, watch the Super Bowl on TV, enjoy it.” he said. “Have a party in your house with your family and the people who are there. But you don’t want parties with people you haven’t had much contact with, you just don’t know if they’re infected. So, no matter how difficult it is, at least this time, stretch it and cool it. ”

Soap at dawn tries to close the gap

Procter & Gamble and the basic dish soap brand, Dawn, easily recognize a harsh reality for many families, Covid lock or not: chore imbalance. In 65% of homes, most things belong to a single person, a graphic says over – surprise, surprise – the mother floating above the sink, in a place that easily encourages spectators to gather to fix the “chore gap”.

The commercial breaks in the Super Bowl are usually full of some of the most exciting new trailers of the year, but, as we might expect, given the state of the industry right now, things will be a little different tonight.

There were nine new spots last year (especially for movies that haven’t been released yet), but Deadline reports that there may be only five later. With cinemas still largely closed in most of the United States, release dates are still up in the air, so studios are reluctant to spend about $ 5.5 million on a 30-second tease.

What is known is that we will have our first real look at M Night Shyamalan’s new thriller Old Night (which he teased on Twitter all week), Amazon will share more of Eddie Murphy’s long-awaited sequel to Coming 2 America ( a movie they bought from Paramount, which will be on tonight) and Disney will push some unconfirmed titles (rumors suggest that their Loki TV show could get a place).

The party has already begun! Miley Cyrus entertained a digital audience and a lot of front-line workers vaccinated with a “TikTok Tailgate” party singing a bunch of hits with the help of Billy Idol.

“Thank you so much! Welcome to the TikTok tailgate for everyone. This is my first show in about a year and I couldn’t imagine a better way to do that than in Tampa, surrounded by heroes in the field. “We are so grateful to you and all your diligence. And for that, we will hardly pass!”

Here’s a tease if you’re curious:

Is here! One team is about to play the other team to win something or anything else. If you are excited about the event, but not about it, you know, sports, then this is the place for the next few hours.

As we do every year, we will watch all the non-football action tonight, from the biggest commercials to the newest trailers to the break show of the week. It will be unusual for obvious reasons, but there is still a thrill of something in fact it happens to live tonight even if we are adjacent to the ball hitting or throwing or passing or dribbling?

So stay with us to find out which brands are the most important, which movies are worth getting excited about and how The Weeknd manages to stick him to the Grammy with his brilliant show that will appear later. If you are weird enough to want to watch the game, you can click here.