Elon Musk reveals that he tried to sell Tesla to Apple in 2017

The billionaire confesses today that he sought to sell his company for a tenth of its current value.

Elon Musk, founder of Tesla and SpaceX, revealed on Tuesday that in 2017, “in the darkest days of the Model 3 program,” he tried to sell Tesla to Apple, but the company’s CEO, Tim Cook, refused. to meet him.

“In the darkest days of the Model 3 program, I approached Tim Cook to discuss the possibility of Apple acquiring Tesla (for one-tenth of our current value). He declined to attend the meeting,” Musk wrote. on his account of nervousness

In 2017, Tesla faced the “production hell”, a time when the company was wasting only money and did not yet have to produce copies of its Model 3 electric vehicle for the mass market.

A little later, in early 2020, Tesla became the most valuable automaker in American history, and the company’s market value exceeded $ 81.39 billion, surpassing the record set by Ford in 1999. Meanwhile, Elon Musk he became one of the richest people in the world, to the point of competing today for second place with Microsoft founder Bill Gates.