Nike is adding a new service to its in-store offerings with the introduction of its new Refurbished program. As part of the Move to Zero brand’s green efforts, the brand has announced that it will start selling refurbished sneakers to certain stores starting today.
Here’s how the program will work. After a customer returns a pair of shoes to Nike, the Nike Refurbished team will clean the pair and then make it available to another customer at a reduced price. The program is designed to extend the life of footwear to three categories, including shoes that are like new, which means that the pair is worn for about a day or two before being returned, worn lightly, and finally with a cosmetic defect.
As for returned footwear that does not meet the Nike Refurbished criteria, they still have a chance of a second life either by donating or recycling through the Nike Grind recycling initiative.
NIKES Renewed program is currently available in some US stores, but will continue to expand to others retail destinations throughout this year yes beyond. To locate a participating retailer nearby, click Here.
