A sponsor related to Guillermo Álvarez Cuevas left the uniform of the heavenly team at the end of the contract
Cruz Azul jumped on the field against Necaxa with one less sponsor. This is the case Finagam, who appeared as a sponsor of the team’s socks and was a financier related to Guillermo Álvarez Cuevas, former president of the club and now running for justice. The contract expired and he left the uniform of the heavenly team.
The financial sponsorship of Guillermo Álvares Macías (FINAGAM) in the club’s socks ended this season and he occupied this position in exchange for between “five or six million pesos”, ESPN Digital sources reported. That financial institution shall be fined six times for violating controls against money laundering before the Mexican financial authorities; and Guillermo Héctor Álvarez Cuevas, in addition to his brother Alfredo, are still registered as active partners of the bank, according to the Public Trade Register.
The amount of sponsorship and its uniform placement were set by Billy Álvarez in exchange for a minimal financial reward.
Finagam’s sponsorship expired in early 2021 and was not renewed, to further separate itself from Guillermo Álvarez Cuevas, the club’s former president and fugitive from justice, as he is accused of operating with illicit resources. La Financiera will continue to appear on the billboards of Cruz Azul matches because that contract ends in six months, but a giant blanket with the legend of the brand that appeared in the stands of the Azteca stadium has already been withdrawn.
The club separates from Finagam, but the Cooperative remains close to financialBecause it has 80,000 savings members and is tied to some of its members’ pensions, it is trying to meet all the commitments that were agreed upon from the beginning.
Cruz Azul managers are already negotiating new sponsorships with a brewery and a telephone company, so one of them could go after socks. Generally, that part of the uniform is occupied by the airlines, which pay the teams with the plane tickets used by the team to fulfill all their commitments in the MX League.
In Cruz Azul they want to eliminate any legacy that Guillermo Álvarez Cuevas left, it is intended to change the name of a property and even the stamp that Billy left on the socks has been erased.