Apple CEO Tim Cook says the company has “much more to do,” but is pleased with the way the first Apple Silicon M1 Macs have been received.
Speaking during the legally sent quarterly call, Cook answered analysts’ questions about the M1 Macs, the first of Apple’s computers to be powered by internally designed silicon. Repeatedly emphasizing that he sees this from the first days of the transition from Intel to Apple Silicon, he said that Apple is excited about the progress so far.
“We are partially in transition and we have a lot more to do,” he said. “We are in the first days of a two-year transition, but we are delighted with what we see so far.”
“If you look at the switch [from PC to Mac]”If you look at the new Mac and the new iPad, these numbers around the world are about half of the purchases coming from new people.” Therefore, the installation base continues to expand with new customers. ”
“It’s true on both the iPad and the Mac [but] if you look at the Mac, M1 I think gives us a new growth trajectory that we have not had in the past. ”
Apple launched its first M1-powered Macs late last year with the MacBook Air, 13-inch MacBook Pro and Mac mini. Customer feedback has been largely positive, with many supporting the speed and efficiency of new computers compared to both past Macs and Windows.
It is rumored that the company will launch a pair of redesigned MacBook Pro models with M1 chips in the third quarter, while the iMac and Mac Pro could benefit from Apple Silicon later this year.