Chuck E. Cheese arrives in El Salvador with a $ 2 million investment

Announcement of Chuck E. Cheese’s arrival in El Salvador. Your first restaurant will be in the Multiplaza shopping center.

Economy

ITAmerican pizza chain Chuck E. Cheese announced yesterday his foray into El Salvador with an investment of over 2 million dollars.

Chuck E. Cheese is a franchise created in the 1970s in the United States, which is characterized by the inclusion, in addition to a fast food menu, video games, parties and children’s birthdays. The chain’s foray into El Salvador is responsible for the Franchisee Entertainment and Entertainment group, which already manages three branches in the Central American region.

Efraín Gutiérrez, director of the Chuck E. Cheese Honduras-El Salvador brand, announced that the first branch – the fourth of the Central American group – on the Salvadoran market will be located in the Multiplaza shopping center, in Antiguo Cuscatlán.

The arrival of Chuck E. Cheese was scheduled for May 2020, but was delayed due to the closure implemented to contain the covid-19 advance. The chain plans to open its first store in El Salvador between March and April in a 1,480-square-meter store.

“We are excited to open the doors of one of Roble Group’s malls to welcome a brand like Chuck E. Cheese, an ally with whom we share the same passion to offer our customers the best experiences,” said Susana de Castro, Marketing Manager of the Roble Group.

What will it offer?

Chuck E. Cheese will provide pizza, salads, sandwiches, wings, nuggets and french fries. The chain ensures that the “favorite pizza” is pepperoni, as it is “the best-selling in all units” operating in 17 countries in the Middle East, North Africa, the United States and Latin America.

Gutiérrez added that the brand “always respects the quality” of the products it serves in all the countries in which it operates and that, although the ingredients may vary in some markets, the “secret touch of Chuck E. cheese” is kept.

“In this competitive world, I never want to buy. Simply Chuck E. Cheese is a different place. It’s not just pizza, not just food, the most important thing is the fun that will be offered to minors, “said the brand’s spokesman when asked how the brand will compete with other local pizzerias that have gained ground in recent years. years.

In addition to the food area, the chain will include a game system, a rechargeable “Play Pass” card for users to earn points, as well as an interactive piece for children to play and dance.

The brand manager assured that they will open more branches as they gain acceptance in the Salvadoran market and estimated that the first agency will generate about 30 jobs.

Three facts you should know

1. FOUNDATION: Chuck E. Cheese was founded in 1977, 44 years ago, in the United States. It is a chain of pizzerias that includes playgrounds for children.
2. OPERATION: The pizza chain operates in 17 countries in the Middle East, North Africa, the United States and Latin America and the Caribbean.
3. BEGINNING: In El Salvador, it will open its first agency in a Multiplaza shopping center with an initial investment of 2 million dollars.