Quesadilla lui Chipotle
Chipotle Mexican Grill
The Chipotle Mexican Grill quesadillas were worth the wait.
After years of recipe, the burrito chain launched the menu item in the form of digital exclusivity in mid-March. So far, it seems you have taken the time to realize that it has paid off for Chipotle. CEO Brian Niccol said on Wednesday that about 10% of customers order quesadillas, which is his first new set in 17 years.
“We made sure we took the right time to develop an excellent product that consumers love and that works well from an operational point of view,” he told analysts.
Niccol also said that “a lot” of new customers buy quesadillas, so they don’t take sales from bowls or tacos. Chipotle recorded the highest rate of new customers in March, coinciding with the launch. Moreover, customers who order quesadillas create a new opportunity to eat, such as a mid-afternoon snack.
The successful launch of the quesadils could have been a factor in the growth of Chipotle’s first-quarter digital sales. Online orders doubled during the quarter and accounted for 50.1% of total sales, exceeding first-person orders for the first time.
Chipotle shares rose less than 1% in extended trading on Wednesday after the company reported first-quarter results. The company crushed Wall Street earnings estimates and met its revenue expectations.