American Michael Jordan, a basketball legend in the world, won on Wednesday in China an old lawsuit you filed against the company Qiaodan Sports for unauthorized use of his Mandarin name.
A yard of Shanghai He ruled in favor of the former athlete and ordered the sporting goods manufacturer to publicly apologize and pay him 350,000 yuan (over $ 53,000) for emotional damages and expenses incurred during the legal process.
He also asked not to use the characters anymore Qiao Dan on their products and clarify that those already sold are not related Jordan.
And is that “Qiao Dan” is the Mandarin Chinese name of the former North American star, but the company has included it in its brand of footwear and sports goods, because since 2012 the parties are in dispute for this fact and also because the company he used the number 23 jersey and the former basketball player’s logo to look like partners.
On one occasion the spokesperson for Jordan He said he worked hard to “establish his name” and found it “very disappointing to see a company building its business in my Chinese name without my permission, using the number 23 and even trying to use my children’s names.” .
As he added, “the complaint is not about money, it’s about principles and protecting my name.”
Finally, it was also known that the Chinese company (established in 2000) must also compensate $ 7,600 in legal costs for the litigation for Jordan, which has an estimated fortune of about $ 1.6 billion.