Hulu has commissioned a new series of realities based on TikTok’s royal family – Charli, Dixie, Marc and Heidi D’Amelio – hoping to capture a little of what Keeping up with the Kardashians made for E! back in 2007.
The D’Amelio show is an eight-part documentary series that will follow the four members of the family as they go about their daily lives. Expect TikTok dancing, TikTok drama, meetings with directors from all over Hollywood, and the types of gasps that worked for other reality shows that followed popular families. It will debut sometime in 2021.
For the D’Amelio family, this is just another project they are adding to their list, which includes podcasts, a YouTube channel, commercials, TV specials and more. Like the Kardashians before them, D’Amelios sees an opportunity to create an empire from the fame they have recently entered. Charli, for example, has over 100 million followers on TikTok – most of anyone in the app. However, for Hulu, The D’Amelio show is a necessary addition to its range of reality shows and documentary series that the streamer uses.
“The D’Amelio show joins our growing list of docuseries about the human experience and we are extremely excited to work with the D’Amelio family to give viewers an authentic look at the complicated lives of these two relatable young women, pushed to the top of the social media algorithm, ”she said. -a press release Belisa Balaban, vice president for documentation at Hulu.
Recently, Hulu announced that it had signed a massive agreement with the Kardashian family for new content (not Keeping up, which the family announced was coming to an end). Hulu also has reality shows like that Taste the nation with Padma Lakshmi, The eater’s guide to the world, and the next series The next thing you eat of the David Chang and Planet Sex with Cara Delevingne.
(Disclosure: Eater is a Vox Media brand and sister site of The Verge.)
Having the most popular TikTok family, also available in an exclusive Hulu series, helps increase content delivery; an area in which Netflix has also invested heavily in recent years as the genre grows successfully. With the launch of Discovery Plus in just a few weeks, it will also give Hulu space to compete in the field of documentaries and reality TV, which Discovery (TLC, Food Network, HGTV) owns.
Whether or not The D’Amelio show ends up being the cultural success that Keeping up with the Kardashians has been in previous seasons depends on whether people want to see the D’Amelio family in a longer, more narrative space, instead of just 60 seconds on the phone.