Consumer information firm sees significant increase last year in switch owners who don’t have other consoles
Nintendo is expanding the console market with the Switch, just as it did with the Wii, according to a new report from the consumer agency Interpret Insights.
According to the quarterly New Media Measure survey conducted by Interpreter on 9,000 American consumers, the year 2020 saw a significant increase in the number of owners of switches without other game consoles in their homes.
Last year, 25% of Switch owners reported not owning other consoles, more than doubling the 12% of 2019 respondents who owned a Switch, but nothing else.
The Switch also gained traction as a second console option, as the number of people who reported owning another console, in addition to the Switch, increased from 25% in 2019 to 35% last year.
“We can deduce from this that Nintendo has expanded the overall console boards (just as it did with the original Wii) as new console players enter the market,” said Interpret.
