CEO Jack Dorsey, other top executives

After setting ambitious user and revenue growth targets last month, Twitter is gearing up for what could be its most transformative period.

After CEO Jack Dorsey’s leadership was examined last year by investor investors, Twitter has stepped up its development of new features, introducing numerous changes and preparing for even more. The change comes as the company moves into the era of former President Donald Trump, who was eventually fired in January.

As he enters a new stage, he is the one leading Twitter in 2021.

Despite being CEO, Dorsey often appears as verified on Twitter. He blames his dual role as CEO of Square, his tendency to take weeks off in meditation retreats, his discussions about moving to Africa and his special appearance, which include tattoos, piercings and a wizard’s beard. A recent example came when the platform decided to ban Donald Trump outright – it looks like Dorsey was on holiday on an island in French Polynesia when the fatal decision was made.

People on Twitter say Dorsey is anything but verified. He is known for empowering his lieutenants and getting involved with them in major matters, as well as for taking care of smaller details that would not normally be expected of a CEO, such as writing his own remarks. before testifying before Congress.

Dorsey helped invent Twitter in 2006, while working as one of the few employees at Obvious Corporation, the company that preceded her. Dorsey was the original CEO of Twitter, but was forced to resign in 2008, then returned to Twitter as interim CEO in June 2015. He was appointed permanent CEO a few months later.

Since its return, the company has recorded its ups and downs, but has generally evolved upwards. The company’s share price has risen by more than 70% since June 2015, and its annual revenues have risen by almost 68%, from $ 2.22 billion in 2015 to $ 3.72 billion in 2020.

Dorsey’s leadership was attacked in early 2020, when activist fund Elliott Management launched a campaign to remove him from the position of CEO. The challenge was resolved when Twitter struck a deal with Elliott Management and Silver Lake, giving each investment firm a seat on the board.

Since then, Twitter has stepped up its product development, especially launching ephemeral fleets in 2020 and testing a virtual audio camera feature called Spaces.

More importantly, the company announced last month ambitious targets to double its revenue to at least $ 7.5 billion and reach 315 million daily active users (mDAU) that can be monetized by the end of 2023.

Unlike many CFOs, Segal is an active leader for the company and one of its most sincere directors. Segal is a regular at hands-on meetings and, externally, is one of the company’s best communicators, both on his Twitter account and on the company’s earnings and other events.

Prior to Twitter, Segal was senior vice president of finance for Intuit’s small business group and was chief financial officer at RPX, a patent risk management services company. This experience with finance, technology and the combination of the two makes him an ideal technological CFO.

Segal may have proved its greatest value in 2020, playing a critical role in brokering the transaction with Elliott Management, a former employee said.

Being the highest woman on Twitter, Gadde is responsible for managing some of the company’s most difficult tasks, including legal issues and anything else related to public policy, trust and security on the platform. This means that if the company has problems with harassment, misinformation or Washington, Gadde’s people take care of it.

Gadde is said to hate public speaking, but has intensified further in the last year. In particular, Gadde stepped up his use of his Twitter account to announce and explain the company’s public order decisions.

She played a crucial role in determining what to do with the report of former President Donald Trump after the January 6 insurrection in the US Chapter. The company finally decided to ban Trump outright.

Former employees say Gadde does not have the last word on what the company decides to do in terms of its policies. Dorsey retains that power. But 99% of the time, Dorsey follows Gadde’s recommendations, said former employees.

Agrawal is one of Twitter’s best technology directors. He is responsible for the strategy involving artificial intelligence and machine learning, according to his bio.

Agrawal leads Project Bluesky, an independent effort to build an open standard for social media. This means creating technologies and protocols that allow content posted on a single social service to work on multiple social networks, similar to how e-mails can be read by any e-mail service.

Bluesky is a priority and visionary project for Dorsey, the former employees said. Therefore, he entrusted him with the leadership of Agrawal.

In recent years, Twitter has modernized its technical infrastructure so that it can build new products faster. Montano, the company’s engineering leader, was instrumental in the review. The company has accredited the modernization of its technical infrastructure as the catalyst behind the creation of new features, such as Fleets and Spaces.

Montano is Agrawal’s right-hand man, and now that the review is complete, Montano is focusing on hiring more experienced executives to lead Twitter’s fast-growing engineering organization so he can build even faster, said a employed for CNBC.

As a product leader, Beykpour is responsible for the strategy and development of Twitter features and products. joined Twitter through the acquisition of Periscope in 2015, an application that allows users to stream live from their smartphones.

Under Beykpour’s leadership, Twitter created some of the most revolutionary product changes in the company’s history.

The company launched Fleets last year, which are full-screen images and videos that disappear from users’ pages after 24 hours, as well as Snapchat Stories and Facebook Instagram. The company has also begun testing Public Spaces, which are virtual audio cameras in which users can gather for live conversations, similar to the popular Clubhouse app. Looking to the future, Beykpour has announced that Twitter will begin testing subscription features that will allow creators to post content exclusively for their paying followers.

While Beykpour leads the development of Twitter user product software, Falck is its counterpart to the products used by marketers. His team is tasked with creating the tools that the company’s customers use to run ads on Twitter and direct them to service users.

Falck’s team recently renewed the promotion of the Twitter mobile application. MAP is used by marketers to run direct response ads on Twitter, which is a fund of advertising dollars that the company has barely used. Falck’s production will be crucial for Twitter to reach its goal of doubling its annual revenue by the end of 2023.

While Falck produces the advertising products, Derella is the one who brings the customers who use them. While Twitter customers lead, Derella leads the company’s customer-centric organization, including the sales group and partnership teams. Derella’s responsibilities include coming up with a Twitter sales strategy and consolidating revenue.

Davis leads the team that decides what the company’s products look like and is responsible for product research teams to determine what kind of products the company should continue to build and how consumers use the company’s products, an employee said. Prior to Twitter, Davis led product design for Facebook Stories, News Feed and Video Features, according to his executive bio. He previously worked for Netflix.

The longest person on the executive team after Dorsey is Berland, who leads the company’s marketing and business organizations, which include communications, recruitment and human resources.

Berland often tours the company as a spokesperson, attending various conferences. She is also loved by Dorsey, former employees said.

The latest addition to Twitter’s executive team is Zatko, which goes through “Mudge.” He was brought in November to review and improve the company’s cyber security. Mudge is a respected hacker in the world of cybersecurity and has previously worked on Stripe and special projects at Google.

His engagement comes after Twitter suffered an unprecedented hack in July, when many of the most-watched accounts, including those of then-candidate Joe Biden, Elon Musk and Bill Gates, were taken over by hackers who posted a scam demanding bitcoin. .