Promo for the Super Bowl Frito-Lay commercial.
Frito-Lay
The Super Bowl advertising inventory is “practically” exhausted for the February 7 game, according to ViacomCBS.
Thirty-two commercials on the biggest night of advertising sold for $ 5.5 million or a little more. But ViacomCBS could leave an advertiser in the game if it made a great offer. CBS will broadcast the Super Bowl on February 7.
The inventory of the Fox show of the Super Bowl 2020 was sold until last November, but it is not unusual for the advertising spaces in the game to remain much closer to the time of the game. Although the Super Bowl has always been a rare opportunity for advertisers to get American eyes on their brand, it has been a difficult and uncertain year for many companies.
This year’s line of advertisers is full of newcomers, as some advertisers such as Coca-Cola and Budweiser have opted to stay on the sidelines in terms of traditional ad time. Meanwhile, Pepsi will continue to sponsor the show from the break, but is losing the traditional advertising time. His brands Brother Frito-Lay will continue to display ads during the game.
New names such as the e-commerce company Mercari, the independent market Fiverr and the second-hand car retailer Vroom will appear in next month’s game, after a force in a year from home.