39-year-old Colombian artist Nicky Jam not only triumphs in the music world and is one of the most prominent figures in reggaeton, but has also become a versatile businessman.

Proof is his latest move, since Nicky opened his own Colombian culinary restaurant in Miami and launched a search for staff through social media.

Nicky Jam’s new gastronomic space is called La Industria Bakery & Caf and, according to what happened, you will be able to taste Venezuelan and Puerto Rican food.

Nicky Jam was the one who launched the job offer for waitresses and cleaning staff through a publication in which he appears dressed as a chef and with a striking dessert in his hands. An occasion in which he wanted to advertise his new business and which undoubtedly served as an indisputable advertising strategy.
