Their destinies seem to have been intertwined from the beginning, as she says, so it’s no surprise Carlota Casiraghi becomes, from January 1 next, the new ambassador and spokesman for Chanel. Carolina de Monaco’s close friendship with Karl Lagerfeld made the French company par excellence a faithful companion of Carlota from the earliest years, so there is no better person to represent the soul of the House. Carlota will be the star of the spring-summer 2021 clothing campaign, a collection created by Virgine Viard and photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin.
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Carlota’s style has always been inherent in her personality, as it has been with her mother since she was young. It is almost impossible for the spotlight not to fall on her when she has one of her appearances and from an early age she reserved Chanel pieces for special occasions. It is not uncommon to see her primarily in the brand’s shows or wearing one of the House’s creations during her glamorous appearances at Baile de la Rosa. “It’s like I was born with Chanel“Says a sincere Carlota, who says she saw pictures of Carolina during pregnancy, bearing the iconic signature.
As never before, Carlota – who is usually very jealous of her intimacy – says that Chanel accompanied her in the most important moments of her life, such as at her wedding, when she wore one of Karl Lagerfeld’s newest Haute Couture dresses, a design that Virginia made the final adjustments to be able to wear, in what she sees as a change of wand between the great minds behind the House. “Ever since I was little, Virginia has always come to see me for my tests. You can see that he loves the moment when the woman appropriates her clothes. His great strength is that he knows the codes of the House and the history from behind and does not want to change it ”.
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Although only a few days later will be seen for the first time the collection whose model will be Carlota, she has already given a preview of what will be: “It is the ideal of the women’s wardrobe. There are outfits for everything … He dreamed of a woman on the move “. Carlota confesses that she was especially moved by the fact that she posed for the collection at La Vigie, in Monaco, which was Karl’s house.
The other big project with Chanel
With a degree in philosophy and an overflowing passion for literature and poetry, Carlota is the president of Recontres philosophiques de Monaco, an association she founded in 2015, dedicated to celebrating and promoting philosophy through thematic events each month, in which they are dedicated to reflection. discussion and exchange of ideas. “I can’t separate myself from who I am,” she says honestly, knowing that her passion for literature is intrinsic to her. This love for letters is one that she shared with Karl Lagerfeld and that was also very characteristic of Gabrielle Chanel, so that, proving that this new step in her relationship with the company has many facets, Carlota and Virginie Viard will soon unveil a project called Les Rendez-vous lettéraires rue Cambon.
The company announced that it will be composed of thematic meetings that can be seen on Chanel digital channels, where authors and actresses will meet, who will read, discuss and share their unique perspectives on their own work or contemporary literary figures. . The first of these special meetings will take place on January 26.