The new regulations have been approved in accordance with California Law on consumer privacy Monday, which will ban the use of so-called dark patterns – tricks performed by websites or applications looking for to frustrate or destroy users in doing things they would not normally do.
One Monday Press release, California Attorney General Xavier Becerra announces new regulations, approved by the state Administrative Law Office, and said that updated restrictions will strengthening CCPA legislation approved in August 2020.
“California is at the forefront of protecting online privacy, and this new approval by the OAL removes even more obstacles to empowering consumers to exercise their rights under the California Consumer Privacy Act.” Becerra said. “These protections ensure that consumers will not be confused or misled when exercising their data privacy rights.”
Imagine you’re browsing a website or watching an ad in your app when you’re suddenly redirected to a subscription page, even if you have no interest in any product iis sold at you. Such tactics you what is called “Dark patterns”- underestimated sTRATEGY on which it is based “Confused language or unnecessary steps, such as forced clicking or scrolling through multiple screens, or listening to why you shouldn’t give up selling their data,” according to an infographic provided by the California AG office. Tactics are more widespread than you might imagine and banning them under the CCPA is a step towards ensuring this. consumers are protected out of deception Business practice.
G / O Media may receive a commission
The new regulations will also establish the use of a new one Privacy Options icon, which Internet consumers can use it as a visual clue to give up selling their personal information.
Adopted in 2018. The California Consumer Privacy Act is one of the most important sound data privacy laws in the United States. As it is written, the legislation currently grants to consumers bigger control over the mode the personal information that companies collect about them is used and shared and also allows them to delete or discontinue the sale of their personal information in most cases.