Burger King renews its image

As part of a new market strategy, Burger King announced that it will change the visual image and identity of the brand for the first time in 20 years. The redesign of the brand includes the company logo, which will be visible in Puerto Rico in its first phase on social and digital networks.

The rebrand includes a new logo with a rounded font that reflects the shape of the burgers and other items available on the menu. The colors, in shades of red (red), green (salad), yellow (cheese), orange (bread), white (mayonnaise) and brown (grilled meat) are also the grilling process that Burger works. as using fresh ingredients.

Since 1954, Burger King has encouraged customers to “do the same.” After establishing its presence in Puerto Rico in 1963, Today, the brand takes a leap forward by introducing a completely new visual design that will be present at every point of contact in the customer experience. Inspired by authentic and delicious food, the more modern look of the logo will more authentically represent the values ​​of Burger King.

“Our brand continues to evolve, and the redesign we present today is a sign of our commitment to meeting the needs of the industry. We are constantly looking forward to it, always looking to maximize our presence and leadership, ”said Daniel Pérez, vice president of marketing for Burger King.

The design principles of the new visual image of Burger King capture the unique characteristics of the brand: appetizing, big and bold, irreverent playful and genuinely proud.

Definitely what Burger King is all about – real, simple and delicious food. Since the launch of the current logo in 1999, the industry has moved to a more modern and digital design language. The new minimalist logo fits perfectly with the brand’s evolution and pays homage to its heritage with a refined, safe, simple and fun design.

The selected colors are rich and bold, inspired by the iconic Burger King grill process and fresh ingredients. The new photo has a lot of texture and connects with the sensory aspect of the food.

The new ownership letter of Burger King is called (appropriately) “Flame”. The font is inspired by the shapes of Burger King food (rounded, bold, delicious) and the irreverent personality of the brand.

The brand’s new identity will eventually be seen in restaurants and packaging. Today, more than ever, Burger King strives to ensure that customers feel good about their food, and this is reflected in the visual design, the look of the restaurant and the entire digital experience.