Beyond the meat stock, the PepsiCo partnership is growing. What else could be behind the movement.

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Beyond meat

the stock rose on Tuesday after the alternative meat producer said it had partnered with

PepsiCo

“Although there may be more movement.”

Beyond Meat (ticker: BYND) and PepsiCo (PEP) have announced a new joint venture, PLANeT Partnership, in which food producers will “develop, produce and market innovative herbal protein-based snack and beverage products.” . The two companies hope to use Beyond Meat faux-meat technology with Pepsi’s marketing and distribution infrastructure. Financial conditions were not disclosed.

Beyond Meat shares rose 25% to $ 198.33 in recent transactions; Pepsi was 0.4% higher at $ 140.76.

Beyond Meat Stock is well known for big pops in the news about partnerships with established food brands. Earlier this year, shares rose 14% from Beyond’s deal with Yum! Brand Taco Bell (YUM). At the end of 2020, the stock increased by almost 10% after the company said it was expanding its distribution

Walmart

(WMT). Likewise, the shares were disappointed by 20% after

McDonald’s

(MCD) announced its McPlant initiative because the company, in accordance with past practices, has not confirmed that it is using Beyond Meat products.

However, more than just enthusiasm for Pepsi news may be happening. With just over 38% of its shares sold short – meaning positions that bet the stock will fall – the Beyond Meat could be caught in the recent frenzy of speculative trading that has swallowed downward popular trades. In other words, investors could compete to reverse the bets on which Beyond stock will fall, otherwise known as short squeeze.

GameStop

(GME) is the latest poster for this. Shares, which jumped 17% again in the recent audit, rose 332% since the beginning of the year. This short spill made the bears creative, but it also spilled over into other stocks with a short-term interest.

Bed Bath & Beyond

(BBBY) stock is another example. It was hit by two downgrades today because analysts are unwilling to raise their target prices after shares rose more than 70% in just over three weeks.

With growth of over 60% year-on-year, today’s jump and short-term interest, Beyond Meat seems a major candidate to include in this group – even if its agreement with Pepsi is ultimately business-friendly.

Write to Teresa Rivas la [email protected]