Beyonce Snow Queen! The singer teases her third Ivy Park collection, called Icy Park, which will feature Hailey Bieber and Gucci Mane
Beyonce teased her third Ivy Park collection, called Icy Park.
The 39-year-old megastar has rejoined the Adidas sportswear brand at the latest Adidas x Ivy Park collection.
This time, they created the right parts for the slopes, including shoes, accessories and clothing.
Snow Queen Bey! Beyonce teased her third Ivy Park collection, called Icy Park
Appearance: The Megastar has rejoined the Adidas sportswear brand at the latest Adidas x Ivy Park collection
Snow: this time, they created the right parts for the slopes, including shoes, accessories and clothing
According to Adidas, the collection was created in order to reveal the “creativity, individuality and imagination” of those who wear the pieces.
The third drop has the updated Ivy Park Ultra Boost sneakers, Forum Lo, Forum Mid and Super Sleep, plus the new Super Sleek Boot.
Rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman participate in the campaign with Beyonce.
Creative: according to Adidas, the collection was created with the aim of revealing “creativity, individuality and imagination” to those who wear the pieces
It will cost you: the third drop has updated Ivy Park Ultra Boost sneakers, Forum Lo, Forum Mid and Super Sleep, plus the new Super Sleek Boot
Stellar Power: Gucci rapper Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman appear in the campaign with Beyonce
Icy Park follows the Drip 2 collection from October and once again uses the motto “This is my park”, but this time it is “Your park is Wonderland”.
The Adidas x Ivy Park line, which includes dimensions, was first launched in January 2020.
Meanwhile, Beyonce recently recounted how she used fashion as an “escape” during the blockade.
Winter Wonderland: Icy Park follows the Drip 2 collection from October and once again uses the motto “This is my park”, but this time it is “Your park is Wonderland”
Bring it: The Adidas x Ivy Park line, which includes dimensions, was first launched in January 2020
So bright: his face was covered, as he showed his big bling to show fire
The Formation hitmaker – who has nine-year-old Blue Ivy and twins Rumi and Sir, three, along with husband Jay-Z – was happy to set aside one day each week for her and her children to dress up. to pose for photos while in quarantine at home, the coronavirus pandemic.
And the “tradition” they established was a great influence on the latest Ivy Park collection.
She then said: “During quarantine, fashion was an escape place for me. My kids and I came with Fashion Fridays.
“Every Friday, we would get dressed in our clothes or make clothes together and take pictures of each other.”
It has become a ritual for us and an opportunity to face this crazy year together.
“The newest Ivy Park collection was inspired by this new tradition. Consciously use bright and bold colors to remind us to smile.
“I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing.” They brought me joy and made me smile in the middle of a difficult time for all of us. “
Her last look had snow in the background: the 39-year-old mermaid from her previous collection, which was vibrant.