Beyonce released the full video of her new Ivy Park collection on Friday night, which is in collaboration with sportswear brand Adidas.
After weeks of filming in which she dressed in a series of different looks for the slopes, the latest post on Instagram revealed even more clothes and shoes for winter accessories for fans.
“ICY PARK”, the 39-year-old megastar subtitled the recording, which also included cameos by Hailey Bieber and Gucci Mane modeling the clothing.
New Looks: Beyonce released the full video for her new Ivy Park collection on Friday night, which is in collaboration with sportswear brand Adidas.
Some of the unseen pieces from the mother of three’s latest release included a puffer jacket covered with name tags, which read: “Ivy Park” and a gray jacket, which she paired with a headdress encrusted with jewelry.
Additional ensembles presented her posing in a bright pink ensemble with a fur-lined Jeep.
She finished the retro look with white, metallic, cat-eyed sunglasses, wearing her hair in a high, elegant ponytail from the ’60s.
Icy Park: After weeks of teasing his footage dressed in a series of different looks for the slopes, the latest Instagram post revealed even more clothing and footwear for winter accessories for fans
Glow in the dark: the star looked absolutely fabulous in her chic look
She started teasing the new collection last month, after launching a campaign clip for the land of winter wonders.
She wore a white bustier with a completely white ski look, complete with a fur ushanka hat, puffer gloves and a matching scarf, while posing on a ski lift.
Also appearing in the campaign is 24-year-old Bieber, who wore a sporty look in the same pink print as he lay on the hood of his matching Jeep.
Hot Pink: New 39-year-old megastar recording includes cameos of Hailey Bieber and Gucci Mane modeling clothing
Ice Queen: She also rocked a bright pink ensemble with a fur-lined Jeep as she teased her new “Icy Park” collection for Ivy Park X Adidas
Hip: Finished off the retro look with some metallic white cat-eye sunglasses, wearing her hair in an elegant 60’s high ponytail
Hailey tucked her tight belly into a brown ensemble with a skirt, sports bra, jacket and hat, with the same geometric print.
Also participating in the campaign are Gucci Mane and Dallas-born singer Kaash Paige, modeling the new winter collection inspired by ski clothing.
In addition to winter clothing and accessories, there are new footwear styles of Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the first Super Sleek boots.
Snow Queen Bey! Dressed in white, the star seemed ready to hit the slopes
So bright: Gucci Mane flies when he shows his big bling to show fire
According to Adidas, the collection was created in order to reveal the “creativity, individuality and imagination” of those who wear the pieces.
Icy Park follows the Drip 2 collection from October and once again uses the motto “This is my park”, but this time it is “Your park is Wonderland”.
The full-size Adidas x Ivy Park line was first launched in February 2020.
Bring it: The Adidas x Ivy Park line, which includes dimensions, was first launched in January 2020
Pretty pink: Also appearing in the campaign is Hailey Bieber, 24, who wore a sporty look in the same pink print, while lying on the hood of the matching Jeep.
Meanwhile, Beyonce recently recounted how she used fashion as an “escape” during the crash in an interview with Vogue UK.
The band’s hit producer – who is nine-year-old Blue Ivy and twins Rumi and Sir, three, along with her husband Jay-Z – was happy to set aside a day each week for her and her children to dress up and pose for photos while in quarantine at home, coronavirus pandemic.
And the “tradition” they established was a great influence on the latest Ivy Park collection.
Matchy matchy: Hailey tucked her tight belly into a brown ensemble with skirt, sports bra, jacket and hat, with the same geometric print
Great shots: in addition to winter clothing and accessories, there are new styles of footwear from Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the first Super Sleek boots
She said then: “During quarantine, fashion was a place of escape for me. My kids and I came with Fashion Fridays.
“Every Friday, we would get dressed in our clothes or make clothes together and take pictures of each other.”
This marks the third drop in its line, after its debut collaboration with Adidas took over social media in January last year, selling quickly online, as did the second collection, which fell in November.
Beyoncé previously launched the athleisure brand in March 2016, launching a collection with Topshop.
Exhausted: marks the third drop in the line, after its debut collaboration with Adidas took over social media in January last year, selling quickly online, as did the second collection, which fell in November