‘Today’ had the opening week of what promised to be an innovative, original show with more information and news. “Awaken America” He doubled his strategy and based his power on stories, also original, but with entertainment as a basis … Who took the audience? Which of the two knew how to give them what they like?
“Despierta América” was the winner in this debut of Telemundo’s morning show, and not only will the data draw your attention like we did, Univision’s morning program had more ratings than the previous week and “Hoy Día” fewer numbers than “Un Nuevo Día”, which was canceled to make room.
As we know? All this is based on the number of Nielsen, the official evaluation indicator that guides both television channels and advertisers when choosing where to promote their products.
Who determines the rating? You, the audience that chooses every morning with what to see, with whom to turn on their TV and with whom to stay … Below you will detail, with evidence, what we tell you.
Monday, February 15th, the day of the long-awaited debut of “Hoy Día”, the Telemundo show made 332 thousand in the general public, while “Despierta América” surpassed them by 574 thousand.
In the centuries ranging from From 18 to 49 years old, “Hoy Día” made 99 thousand, while “Despierta América” reached 174 thousand houses, almost double.
If we go the next day Tuesday, February 16, the results are even more unfavorable for Telemundo’s morning show and much more beneficial for Univision’s.
We repeat, according to Nielsen, the official rating measurement, on Tuesday, in the general public, “Hoy Día” decreased to 275 thousand (5% less), while “Despierta América” increased to 590 thousand (12% more).
What happened between the ages of 18 and 49? Univision’s morning show rose to 192 thousand (35% more), and Telemundo’s dropped to 88 thousand (1% less than the day before).
In other words, on average in the first two days of “Hoy Día”, its competitor, “Wake up America” surpassed them by 91% in the general public and 97% between the ages of 18 and 49.
But the most striking thing would not be to verify that, for the moment, “Hoy Día” would not have reached the public’s taste, but even “A Nuevo Día”, the show that was canceled to make room for it and that it came a major crisis of losing the public, had a higher rating than the new program. Here we show you.
As we tell you, the day of the long-awaited debut, “Hoy Día” made 332 thousand in the general public, one week before, Monday, February 8 “A new day” exceeded them by 347 thousand.
Between the ages of 18 and 49, on your first month, “Today” made 99 thousand, just like “A new day”In other words, innovation could not beat the one who left because it no longer worked to the taste of the public.
What happened to “Despierta América” this week when they set their war strategy, compared to their previous week?… In the case of the morning show Univision, with this extra effort not to let the public go to “Hoy Día”, he managed to surpass himself. Here we show you.
As we tell you, On Monday, 15 “Despierta América” made 574 thousand in the general public and a week before it reached 521 thousand, ie they won alone 8 days later.
What happened to the audience between the ages of 18 and 49? It is On Monday they made 174 thousand, while on Monday they made 134 thousand. Once again they competed.
What is the conclusion based on figures from Nilsen, the official rating measure… That for the moment “Hoy Día” could not have conquered the public, while “Despierta América” seems to better understand what our Hispanics are looking for in the morning and even, when they double their efforts, they conquer themselves.
Now all that remains is to wait, if the morning show Telemundo manages to get its space, to listen to what the audience asks of them, to put it into action and conquer it or if “Despierta América” will continue to lead the audience. The weather and you, who watch TV, will decide.