As it faces a survey and investigation into the App Store and the distribution of apps on its devices, Apple told the Australian Consumer Watchdog that developers have “multiple” ways to reach iOS users and claim that they are “Far from limited” simply by using the App Store.
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In a new record (via ZDnet) In response to concerns from the Australian Competition and Consumer Commission that it exploits “alleged market power in its role as an application distributor”, Apple highlights several ways that developers can take to reach customers.
Specifically, Apple points out that the “whole web” exists as an alternative means of distribution, arguing that the web has become a platform in itself. Apple supports this statement, noting that iOS devices have “unlimited and uncontrolled” access to the web, allowing users to download web applications.
Even if a user owns only iOS-based devices, the distribution is far from limited to Apple’s “Apple Store,” because developers have multiple alternative channels to reach that user. The entire web is available to them, and iOS devices have unrestricted and uncontrolled access to it. A common approach is for users to buy and consume digital content or services from a website.
Web browsers are used not only as a distribution portal, but also as platforms themselves, hosting “progressive web applications” (PWAs) that eliminate the need to download a developer’s application through the “Application Store” (or other means). PWAs are increasingly available for and through browsers and mobile devices, including iOS.
Apple says that alternative distribution methods, such as web apps and developer websites, pose a competitive threat to the “App Store.” Apple continues to discuss other platforms, such as the Google Play Store, noting that it is “vigorously” fighting to attract developers to create applications for its platform instead of others.
As explained below, Apple faces competitive constraints from distribution alternatives in the iOS ecosystem (including developer websites and other outlets through which consumers can obtain third-party applications and use them on their devices. iOS) and outside iOS.
Indeed, Apple competes vigorously to attract the best developers, as a reduction in application quality or limited availability of popular applications in the “App Store” would diminish the user experience. Any action that undermines the popularity of the ppApp Store – including preventing developers from succeeding in the ppApp Store – would be economically irrational, as it would destroy the value of the ecosystem to the detriment of consumers, application developers and Apple itself.
Apple’s new comments are unlikely to fit in well with some developers, especially Epic Games, which is pursuing a massive legal battle against Apple because it is an alleged monopoly. Some developers claim that Apple holds a dominant position on its devices because of the “App Store” and exploits its power to limit innovation and competition.
Earlier this week, in a separate file to the ACCC, Apple said it was “surprised” to learn that some developers have concerns about the review process and guidelines that applications must follow before it appears. in the “Application Store”. The ACCC launched its “App Store” survey last year and expects to launch an interim report on March 31.
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