Most of us, when we think of the late Apple co-founder Steve Jobs, probably fixate on his stereotype as a quasi-worker obsessed with details, whose mania almost when it came to the smallest apparent details of product products that change the world. like the iPhone and helped Apple become the most valuable company in the world.
But former Jobs executive assistant Naz Beheshti paints a different picture of her old boss in her new book Pause. To breathe. Choose: become the general manager of your well-being. Focusing largely on her health coaching practice, she sprinkles the nugget book about Apple’s mercurial CEO, which led Apple to generate a number of successful products such as the Mac, iPod, iPhone and iPad, which was known for melting when employees did not live up to its standards – and that seems to have given a first to quiet time, where he could take a mental break, uninterrupted by the requirements of being CEO. So, on the rare occasions that he turned off his iPhone, Apple employees seem to have had a good idea of where Jobs was hiding: in the office of Jony Ive, Apple’s former chief design officer, where he would be dreaming. in the future and playing with models and prototypes that Jobs often referred to as his “toys.”
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“I quickly discovered what playing time looked like for Steve Jobs and how it was one of the keys to his success as a great innovator,” writes Beheshti. “Whenever someone was looking for Steve or whenever he couldn’t be reached on the phone, there was only one place where he was almost there: in the office of Jony Ive, the former head of the Apple project.”
In the same vein, Beheshti said CNBC that Jobs’ myth as a tyrannical work-obsessed head of service has been overstated to some extent. He meditated daily, she points out, “maintained strong relationships” and engaged in regular physical activity – the latter is probably a reference to the walks he often took, which frequently included long conversations with people.
But especially interesting is his penchant for spending time with Ive and his team and even the constant connectivity many of us feel in the coronavirus era, with the traditional lines between life and home life ever more blurred. . It seems that even one of the most successful and richest businessmen of all time has recognized the need to take clean breaks from work, recharge and recalibrate.
“We would lose our minds trying to get in touch with him, trying to get him to his meetings,” Beheshti writes in her book. “At some point, we should call Jony’s office and ask for his help to pull Steve away from his playing time … His time with Jony gave him the space and opportunity to laugh, to imagine , to create and feel a renewed sense of freedom. ”
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