Apple today released a new AirPods Pro-focused ad called “Jump” on its YouTube channel, highlighting the active noise cancellation and transparency features of the headphones in a creative way.
On the spot, a man wearing AirPods Pro jumped through the ropes through the city. It is set to the song “Fallin ‘Apart” by Young Franco and features the slogan “Transform the world into your playground with irAirPods Pro”.
Apple’s “AirPods Pro” announcement comes amid rumors of a third-generation “AirPods” that could be released immediately this month. AirPods 3 will look similar to irAirPods Pro with shorter stems and a smaller housing, but will not have the same active noise cancellation functionality.
It is also rumored that Apple is working on a new version of AirPods Pro, which will not have a rod, but it is not yet clear when the new irAirPods Pro could be launched.