AMD, Intel, Nvidia, Acer and Asus announce a number of new products

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Chip manufacturers Intel, AMD and Nvidia took to the virtual stage at this week’s trade fair to unveil their new processors that promise to make graphics look better, load faster and improve computer performance.

“Our relationship with technology has changed fundamentally,” AMD CEO Lisa Su said in a keynote address on Tuesday. “The pandemic has raised technology to become an essential part of the way we live, work, play and communicate. And at the heart of this technology is high-performance computing.”

On Tuesday, AMD announced a range of new mobile processors for laptops from Asus, HP, Lenovo and other manufacturers. Nvidia has said its new graphics card – the $ 329 GeForce RTX 3060 – will be launched in February.

Hardware companies Acer, Asus, Lenovo and others have unveiled the latest computers and connected displays that used the new chips.

At CES 2021, Intel introduces four new processor families.
Computers also face shortcomings in the production of parts, especially chips, as Asian factories recovered after a slowdown in early 2020 and demand exceeded supply.

For Taiwanese company Acer, the pandemic did not bother much the introduction of its new product line, including several new laptops and displays. Similarly, Taiwan-based Asus has announced a wide range from laptops to projectors and monitors.

Asus projector.
Acer said it has benefited from the fact that Taiwan is a coronavirus paradise.

“It simply came to our notice then [by the coronavirus pandemic] Indeed, and this is our world headquarters, all product development has gone very smoothly, “said Acer Pan America President Gregg Prendergast.” Our factories are mostly all in China … they were a bit unusual in the Q2 calendar, but they’ve been pretty operational since June. “

Prendergast said that since Acer gave up its own factories more than 20 years ago, it can easily choose which factory to work with, giving it more flexibility during the pandemic.

Acer has a significant business in education, offering Chromebooks to students, as well as laptops and game displays. Traditionally, the brand attracts gamers from the PC, but is gradually expanding to console gamers, offering a new screen that supports games on the new PlayStation 5 or Xbox Series X with optimized graphics.

“It depends on how some of these products work. If they start to get sticky and start selling well, we will definitely expand our portfolio for sure,” Prendergast said.

Despite numerous technology companies, including Acer, reporting record sales, everything is not sunny for chip makers.

Intel on Monday released new computer processors, including 11th-generation Intel gaming chips.

On Wednesday, Intel resigned its CEO, Bob Swan, by naming his replacement, Pat Gelsinger. Under Swan, Intel struggled, losing market share to competitors in major segments.
Apple caused a stir last year, when reports said it would gradually eliminate the use of Intel chips in its Macs and make them its own.

Intel told CNN Business in a call last week that Apple’s decision frees the chip maker to “find out how to get out and compete against [Apple] Intel said it will focus on delivering the best experiences on Windows, Chrome and Linux, while competing with Mac products.

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