One of the last major independent podcast networks in the United States will soon become a subsidiary of Amazon.
Wednesday, announced the e-commerce giant that he had an acquired Wondery, the best-known podcast editor for successful serialized shows such as “Dirty John,” “Dr. Death, ”“ Business Wars ”and“ The Shrink Next Door ”.
“Amazon Music released podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts and immersive experiences to even more listeners around the world, just as we do with music.” , the company said in the statement. “This is an essential time to expand Amazon Music’s offering beyond music as the listener’s habits develop.”
Although Amazon did not initially disclose the long-awaited conditions , a report in the Wall Street Journal speculated that Amazon could have obtained Wondery for about $ 300 million – a figure that would far exceed the price Spotify paid when he took out sus Gimlet Media back in 2019.
Another source who spoke to the Journal suggested that Wondery was about to earn an annual income of over $ 40 million in 2020, with about 75% of that profit coming from advertising.
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The Spotify deal seems to be the copper ring Amazon is reaching, especially considering the former company’s foray into podcasts has been so successful that it’s it seems to already be considering launching a subscriber only level.
Although Amazon did not specify a transaction completion date, it did mention in a blog post that the Wondery content listening experience will not change for short-term users and that it will use its resources towe continue to attract more customers to our streaming as we expand our selection and make sure we are a destination for our customers to find, discover and listen to the creators and artists they enjoy. “