Major League Baseball has called for a revolutionary superstar to get the public’s attention since Derek Jeter closed his cracks in 2014. Pretenders to the throne came and went, but the answer could be a 21-year-old Dominican , who prefers frozen dreadlocks, shiny socks, sunglasses with mirror and open tops and can not stop dancing or smiling diamond.
Fernando Tatis Jr. has played less than a full season of MLB games, but may already be the most electrifying player in the sport. He is now taking Jeter’s shoes off the field as the newest athlete on the Gatorade sponsorship list, where he will launch the brand’s Bolt24 product line through a multi-year deal.
“We are proud to work with championship-level athletes and children’s aspirations,” said Jeff Kearney, Gatorade’s global director of sports marketing. “Bolt24 breaks some new rules for us, and Fernando is a guy who writes his own rules of the game.”
Tatis, whose father played 11 years in MLB, joins NBA star Damian Lillard and future golfer Matthew Wolff as Bolt24 athletes. Other Tatis Jr. brands include Adidas, Hyperice, Mizuno gloves and Victus bats. Gatorade, owned by PepsiCo, works with several regional baseball players, but Tatis joins Jeter and Bryce Harper as the only players with national agreements.