Frankfurt, Germany /
German sports brand sneakers announced on Tuesday the sale of its US subsidiary Reebok, in difficulties for years.
sneakers “decided to begin a formal process of disinvestment from Reebok“as part of a five-year recovery planthe group said in a statement.
The text does not mention any potential buyers It only indicates that more details will be announced at a March 10 meeting.
The group has indicated that it will focus its recovery efforts on the brand sneakers.
“After careful thought, we have come to the conclusion that Reebok and Adidas will be able to improve significantly its growth power independently “, explained the president of the multinational, Kasper Rorsted.
“We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team that supports it,” he explained.
sneakers I buy Reebok, based in Boston (northeastern United States) in 2006 for $ 3.8 billion, in order to strengthen its competence with NIKE.
But Reebok has never gained its own financial autonomy, despite collaborating with celebrities in the arts such as Victoria Beckham, Cardi B Ariana Grande.
The brand is currently valued at around 800 million euros (approximately $ 973 million), after successive devaluations.
(…)