A radical change is approaching the way major credit cards work – BGR

• Credit cards that dominate the spending habits of many consumers, from companies ranging from Mastercard to Visa and even Apple with the Apple card, are slowly changing the look and feel that consumers have come to expect from these card products.
  
• Credit cards are increasingly taking a vertical orientation.
• This comes as apps like TikTok and Instagram acclimatize the world to a vertical scrolling stream and also reflect how most consumers use their credit cards anyway – by inserting them into vertical chip readers, for example.

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Here’s something I bet the most you haven’t seen coming: TikTok and Instagram are cultural forces so prevalent in the world today, they are slowly beginning to influence the design – credit cards, everything.

In recent days, PayPal has launched new vertical models for debit and credit cards for its Venmo application, which a company director said is partly inspired by the vertical orientation of those popular social media applications. Said Daniela Jorge, vice president of design at PayPal Bloomberg In a recent interview, this is how the whole world thinks now. And what are people’s expectations for applications and consumer products, such as credit cards. “The world around us is becoming more portrait mode and vertical orientation,” said Jorge.

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In addition to PayPal, major banks are already moving in this direction. Bank of America, the second largest US provider of debit card products, was one of the first to adopt a portrait-oriented debit card. Similarly, Discovery Bank began offering vertical credit cards in 2018. And the reasons why we should expect this trend to continue, with several banks adopting a vertical style for their card products, include the fact that once with the advent of chip readers and water towards payment functionality, this is how most people already manage their cards.

With a chip reader, for example, the credit card is inserted into the reader vertically. Likewise, as digital wallets grow more and more – cardholders are increasingly using a digital version of their credit card that is stored on their smartphone – the phone becomes the device with which the consumer pays , instead of a physical card. And phones, of course, are used vertically. When Apple launched its new Apple Card credit card product, I didn’t even bother to get a physical version of the card at all. I signed up and was approved for the credit card, which I keep in my iPhone’s wallet app and use it vertically, because I’m simply waving my phone in front of a card reader.

Think about the last time you handed the card to someone to slide horizontally on a reader. It’s probably been a while, hasn’t it? Now, consider that two years after the introduction of these smart chip payment cards, Experian says that American banks have issued more than 855 million of them. By the way, they are called EMV cards, which originally represented Europay, Mastercard and Visa – the credit card companies that created this new payment standard.

“Changing our debit cards in a vertical way is more than the look of cards,” said April Schneider, head of consumer and small business products at Bank of America. Bloomberg. “The vertical layout differentiates the debit card from the other cards customers use, and the addition of touch payment makes the card faster and more secure to use when paying in-store.”

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