Cupertino, California Apple today announced the next generation of Apple TV 4K, offering a large HDR frame with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip which provides a significant boost in graphics performance, video decoding and audio processing. And with a completely new design, the Siri remote control makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS – the most powerful TV operating system – Apple TV 4K works perfectly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.
“Apple TV 4K is in its own category, using a deep integration of Apple hardware, software and services, which provides a massive upgrade to any TV for the best movie experience,” said Bob Borchers, vice president. Apple World Product Marketing. “With the A12 Bionic and the new Siri Remote, Apple TV 4K allows customers to enjoy their favorite shows, movies and more at the highest quality, with simple and intuitive controls. And, of course, the Apple TV 4K offers easy access to Apple services, along with thousands of apps in the App Store for even more entertainment options. ”
Improved video experiences
With the A12 Bionic, Apple TV 4K now supports a high rate of HDR (High Dynamic Range) and Dolby Vision video frames, allowing fast-moving action at 60 frames per second (fps) to make playback easier and more realistic as ever.1 Apple is working with top video providers around the world, including FOX Sports, NBCUniversal, Paramount +, Red Bull TV and Canal +, as they begin streaming high-frame HDR. And with support for high frame rate in AirPlay, videos shot on the iPhone 12 Pro can be fully displayed Dolby Vision at 60 fps on the new Apple TV 4K.